Digital Marketing Intern – Bluencore GamesAbout Bluencore Games

Bluencore Games is an indie game studio creating culturally rich and immersive board game experiences for global audiences. Our games have been showcased at GenCon, UK Games Expo, SPIEL, and other leading international gaming conventions. We are building a portfolio of original game IPs that blend storytelling, strategy, education, and entertainment.

At Bluencore, we're more than just a game publisher—we're building a global IP powerhouse, crafting worlds that transcend tabletop and digital experiences. Our mission is to create meaningful games that spark curiosity, connection, and discovery.

We are looking for a creative, enthusiastic, and self-driven Digital Marketing Intern to help grow our brand, engage our community, and support the launch of exciting new games across global markets.

Role Description

This is a hybrid role based in Mumbai, offering a mix of on-site and remote work opportunities.

As a Digital Marketing Intern, you will work closely with the founding team, game designers, and collaborators to support day-to-day marketing initiatives aimed at growing Bluencore's brand, community, and game portfolio. You will be involved in content creation, campaign execution, community engagement, and performance tracking across multiple digital platforms.

Key Responsibilities

Content Creation & Social Media

- Assist in planning and executing social media and digital marketing campaigns.
- Create engaging content for Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Develop reels, short-form videos, carousels, blogs, newsletters, and promotional content.
- Write compelling captions, campaign copy, and email marketing content.
- Support the planning and management of content calendars.

Community Building & Engagement
- Engage with online communities across social media, Discord, BoardGameGeek, and other gaming platforms.




- Support community-building initiatives around Bluencore's games and IPs.
- Monitor conversations, comments, reviews, and customer feedback.
- Foster meaningful interactions with players, backers, creators, and fans.

Campaign Execution & Brand Growth
- Support digital marketing campaigns for product launches, crowdfunding campaigns, retail releases, and events.
- Assist with influencer outreach, creator partnerships, and media engagement.
- Research gaming creators, reviewers, publishers, and community groups relevant to Bluencore's audience.
- Collaborate with game designers and the core team to ensure marketing communication aligns with product development milestones and brand objectives.

Analytics & Market Research
- Monitor website, email, and social media performance metrics.
- Assist in preparing weekly and monthly performance reports.
- Conduct competitor analysis and research trends within the tabletop gaming and entertainment industry.
- Identify opportunities to improve audience engagement, campaign effectiveness, and brand visibility.
- Propose optimization ideas based on campaign performance and insights.

Event & Marketing Support
- Support marketing activities related to conventions, exhibitions, game launches, and community events.
- Assist in preparing presentations, promotional materials, and marketing assets.
- Contribute creative ideas for new campaigns, activations, and audience engagement initiatives.

Qualifications Required
- Strong foundational understanding of Social Media Marketing and Online Marketing, with an interest in building and engaging communities.




- Basic knowledge of Digital Marketing principles and familiarity with Web Analytics tools such as Google Analytics, Meta Insights, or similar platforms.
- Excellent written and verbal communication skills.
- Creative mindset with strong storytelling and content creation abilities.
- Ability to collaborate effectively with cross-functional teams.
- Strong organizational and time-management skills.
- Comfortable working in a hybrid environment and managing multiple tasks independently.
- Eagerness to learn, experiment, and thrive in a fast-paced startup environment.

Preferred
- Pursuing or recently completed a degree or diploma in Marketing, Communications, Media, Business, or a related field.
- Prior internship, freelance, or project experience in digital marketing, content creation, or social media management.
- Familiarity with Canva, Adobe Express, CapCut, or similar content creation tools.
- Basic understanding of Meta Ads, SEO, email marketing, or performance marketing.
- Interest in board games, gaming, entertainment, storytelling, or consumer brands.

What You'll Gain
- Hands-on experience working with an internationally recognized board game publisher.
- Exposure to global product launches, crowdfunding campaigns, and community-led brand building.
- Opportunity to work directly with founders, game designers, and industry experts.
- Real-world experience in content marketing, social media strategy, analytics, and community management.
- A strong portfolio of marketing projects within the gaming and entertainment industry.
- Potential for extended engagement or future full time opportunities based on performance.

Internship Details
- Location: Mumbai (Hybrid)
- Duration: 3–6 Months
- Stipend: As per company policy
- Start Date: Immediate

If you're passionate about storytelling, games, digital marketing, and building communities, we'd love to hear from you.

📌 Digital Marketing Intern (Mumbai)
🏢 Bluencore
📍 Mumbai