Head of Digital Marketing

Reports To : Chief Marketing Officer (CMO)

Location : Jubilee Hills, Hyderabad

Avis Hospitals is a leading single-specialty healthcare organization specializing in advanced, minimally invasive treatment solutions. We are committed to delivering exceptional patient experiences through clinical excellence, innovation, and technology-driven healthcare services.

We are seeking an experienced Digital Marketing Head with over 10 years of expertise in Customer Acquisition Growth (CAG), ROI optimization, and Influencer Marketing. We're looking for a strong multilingual marketing and pan-India lead-generation professional who can drive high-impact campaigns to scale business growth.

Key Responsibilities

Strategic Planning & Execution

- Develop and implement data-driven digital marketing strategies to drive customer acquisition growth and maximize ROI across India.
- Design, execute, and optimize multilingual digital campaigns targeting regional audiences.
- Lead performance marketing, SEO, social media, email marketing, and influencer marketing initiatives.
- Analyze industry trends, competitor strategies, and customer behavior to continuously refine marketing efforts and improve campaign effectiveness.
- Establish performance frameworks and reporting mechanisms to support data-driven decision-making.

Customer Acquisition Growth (CAG) & ROI Optimization

- Drive pan-India lead generation through high-impact digital marketing campaigns.
- Optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Customer Lifetime Value (CLV) across marketing channels.
- Utilize data analytics, Conversion Rate Optimization (CRO), and A/B testing methodologies to improve campaign performance.
- Continuously evaluate acquisition funnels and identify opportunities to improve efficiency and conversion outcomes.

Multilingual & Regional Marketing

- Develop and manage regional and multilingual marketing strategies to effectively engage diverse audiences.
- Collaborate with content creators, translators, designers, and agency partners to execute region-specific campaigns.
- Implement localization techniques to enhance campaign relevance, engagement,



and ad performance across different linguistic and cultural segments.
- Drive regional audience growth through tailored content, messaging, and platform strategies.

Influencer & Social Media Marketing

- Identify, onboard, and manage influencers, brand ambassadors, and content creators to amplify brand reach and engagement.
- Execute influencer marketing campaigns across Instagram, YouTube, Facebook, LinkedIn, and relevant regional platforms.
- Monitor influencer performance, engagement metrics, campaign effectiveness, and ROI.
- Develop and execute social media strategies that strengthen brand visibility and audience engagement.

SEO & Content Marketing

- Lead organic growth initiatives through on-page SEO, off-page SEO, and multilingual SEO strategies.
- Develop and optimize high-converting landing pages, ad creatives, and digital assets.
- Oversee content marketing initiatives tailored to regional audiences and business objectives.
- Work closely with creative and content teams to improve search visibility, engagement, and lead generation outcomes.

Analytics & Performance Tracking

- Utilize Google Analytics, Google Ads, Facebook Business Manager, CRM platforms, and marketing automation tools to track and optimize performance.
- Generate detailed reports on lead quality, conversion rates, engagement metrics, campaign performance, and ROI.
- Provide actionable insights and strategic recommendations for continuous improvement.
- Present periodic performance reviews and marketing insights to senior leadership.

Leadership & Stakeholder Management

- Lead, mentor, and develop a team of approximately 20 digital marketing professionals, fostering a high-performance and results-driven culture.




- Collaborate with cross-functional stakeholders to align marketing initiatives with organizational objectives.
- Manage relationships with external agencies, technology partners, and digital marketing vendors to ensure effective campaign execution.
- Drive accountability, innovation, and continuous learning within the marketing function.

Key Success Measures The Digital Marketing Head will be accountable for:

- Customer Acquisition Growth (CAG)
- Lead generation performance
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Customer Lifetime Value (CLV)
- Campaign ROI and ROAS
- SEO and organic growth performance
- Multilingual and regional campaign effectiveness
- Team productivity and marketing execution excellence

Qualifications & Skills

- 8+ years of experience in digital marketing, Customer Acquisition Growth (CAG), ROI optimization, and influencer marketing.
- Proven track record in handling multilingual and pan-India marketing campaigns.
- Experience leading and managing high-performing digital marketing teams.
- Expertise in Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, and regional advertising platforms.
- Strong knowledge of regional influencer marketing and audience engagement strategies.
- Proficiency in SEO, SEM, PPC, social media marketing, and content-driven growth initiatives.
- Strong analytical skills with hands-on experience in Google Analytics, CRM platforms, and marketing automation tools.
- Ability to manage digital marketing budgets and optimize investments for maximum returns.
- Excellent communication, stakeholder management, and leadership skills.
- Experience working in data-driven, performance-oriented environments.

Preferred Qualifications

- Certifications in Google Ads, Facebook Blueprint, HubSpot, Digital Marketing Analytics, or related disciplines.
- Experience in healthcare, e-commerce, fintech, B2C services, or other lead-generation-driven industries.
- Solid understanding of regional consumer behavior, cultural nuances, and localization strategies.
- Experience managing large-scale digital campaigns across multiple geographies and audience segments.

📌 Digital Marketing Head (Hyderabad)
🏢 AVIS HOSPITALS
📍 Hyderabad