Position Overview The Head of Digital Marketing will lead the Company's complete marketing function, driving customer acquisition, brand growth, revenue generation, and market leadership. The role requires a strategic leader with strong expertise in performance marketing, brand building, digital marketing, team leadership, budgeting, and business growth.

Key Responsibilities Develop and execute marketing strategies aligned with the Company's business, revenue, and growth objectives. Lead customer acquisition initiatives across digital and offline channels while optimizing ROI, ROAS, CAC, and overall marketing performance. Drive performance marketing campaigns across Meta, Google, YouTube, influencer marketing, partnerships, and other acquisition platforms.

Build and strengthen the Wedding Tales Matrimony brand through branding, PR, content, social media, events, partnerships, and reputation management. Establish scalable marketing processes, SOPs, reporting systems, and operational frameworks for efficient execution. Build, mentor, and lead a high-performing marketing team with a strong culture of accountability, ownership, and innovation.

Collaborate closely with Sales, Operations, Client Servicing, Technology, Finance, and Management to achieve organizational goals. Manage marketing budgets, external agencies, technology partners, vendors,



and service providers while ensuring maximum return on investment. Oversee website performance, SEO, CRM, marketing automation, analytics, landing pages, and all digital marketing assets.

Monitor marketing KPIs, prepare business reports, analyze market trends and competitor activities, and recommend data-driven growth strategies. Safeguard and enhance the Company's brand reputation, customer experience, and long-term market positioning. Perform any additional marketing, branding, customer acquisition, or business growth responsibilities assigned by the management.

Desired

Skills &

Qualifications Bachelor's or Master's degree in Marketing, Business Administration, or a related field. 5 years of progressive marketing experience, including leadership roles. Proven expertise in performance marketing, digital marketing, branding, lead generation, and business growth. Robust analytical, strategic planning, budgeting, and decision-making capabilities.

Hands-on experience with Google Ads, Meta Ads, SEO, CRM platforms, Google Analytics, marketing automation tools, and reporting dashboards. Excellent leadership, communication, negotiation, and stakeholder management skills. Ability to thrive in a fast-paced, target-driven, and growth-oriented environment.

📌 Digital Marketing Head (Gurugram)
🏢 Wedding Tales Matrimony Private
📍 Gurugram