We are seeking a creative and results-driven Digital Marketing Specialist to develop, implement, and optimize online marketing campaigns that enhance brand awareness, generate leads, and drive business growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across various channels.
- Generate and nurture leads through digital marketing initiatives.
- Manage and optimize social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter/X.
- Develop and implement SEO strategies to improve website rankings and organic traffic.
- Create and manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Monitor website performance using Google Analytics and other reporting tools.
- Create engaging content for websites, blogs, social media,
email campaigns, and marketing materials.
- Conduct market research and competitor analysis to identify growth opportunities.
- Track campaign performance and prepare regular reports with actionable insights.
- Collaborate with sales, design, and content teams to achieve marketing objectives.
Key Performance Indicators (KPIs)
- Lead generation and conversion rates.
- Website traffic growth and engagement.
- Return on Ad Spend (ROAS).
- A/B Testing
- Social media engagement and follower growth.
- SEO ranking improvements.
- Campaign performance and ROI.
📌 Digital Marketing Executive - Lead Generation (Thrissur)
🏢 Switrus Holidays
📍 Thrissur
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