Role & rJob Summary

We are seeking a full-time Digital Marketing Executive who will be responsible for planning and executing our digital marketing strategy across multiple platforms. The ideal candidate should be able to create engaging content, manage advertising campaigns, improve our online visibility, and generate qualified leads for our construction business.

Key Responsibilities

Brand Building

Develop and execute the company's digital branding strategy.

Maintain a consistent brand identity across all digital platforms.

Showcase completed projects, ongoing construction updates, client testimonials, and company achievements.

Social Media Management

Manage Instagram, Facebook, LinkedIn, and YouTube.

Create monthly content calendars.

Design graphics, carousels, reels, and promotional videos.

Respond to comments and messages professionally.

Grow followers organically while increasing engagement.

Paid Advertising

Plan and manage Google Ads campaigns.

Create and optimize Facebook and Instagram Lead Ads.

Monitor campaign performance and improve ROI.

Generate quality inquiries for construction projects.

Website Management

Update website content regularly.

Publish blogs and project updates.

Coordinate with developers for technical improvements.

Improve website SEO and user experience.

Search Engine Optimization (SEO)

Improve Google search rankings.

Optimize website pages for relevant construction keywords.

Build local SEO strategies.

Manage Google Business Profile.

Track keyword performance.

Content Creation

Write engaging captions and blog articles.

Create project case studies.

Coordinate photography and videography at project sites.





Produce before-and-after project presentations.

Design brochures, flyers, and digital marketing materials.

Email & WhatsApp Marketing

Create marketing campaigns for existing clients.

Send newsletters and project updates.

Build customer engagement campaigns.

Analytics & Reporting

Monitor website traffic and lead generation.

Prepare monthly marketing reports.

Analyze campaign performance.

Recommend improvements based on data.

Coordination

Work closely with management and project teams.

Visit project sites for content creation.

Coordinate with photographers, designers, and external agencies when required.

Required Skills

Google Ads

Meta Ads (Facebook & Instagram)

SEO

Google Analytics

Google Search Console

Canva

Adobe Photoshop (preferred)

Adobe Premiere Pro or CapCut

WordPress

Microsoft Excel

AI tools like ChatGPT and Gemini for content creation

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

Certification in Digital Marketing is preferred.

25 years of relevant experience.

Experience in construction, real estate, architecture, or interior design is highly preferred.

Personal Qualities

Creative mindset

Strong communication skills

Self-motivated and proactive

Attention to detail

Ability to work independently





Strong analytical thinking

Willingness to visit construction sites for content creation

Key Performance Indicators (KPIs)

During the first six months, the successful candidate will be expected to:

Generate 40–60 qualified leads per month.

Publish at least 20 social media posts and 8–10 reels each month.

Increase website traffic by at least 30%.

Improve Google search rankings for target keywords.

Grow social media engagement and follower base consistently.

Maintain and optimize the Google Business Profile.

Submit a monthly marketing performance report with actionable insights.

Salary

Competitive salary based on experience, plus performance incentives tied to lead generation and campaign performance.

Why Join Us?

Opportunity to build a brand from the ground up.

Direct exposure to management and decision-making.

Freedom to implement creative marketing ideas.

Long-term career growth with a rapidly expanding construction company.

Performance-based incentives and career development opportunities.

Bonus: Practical Interview Task To identify candidates who can deliver real business results, ask shortlisted applicants to complete this assignment before the final interview:

"Prepare a 30-day digital marketing plan for our construction company. Include:

10 social media post ideas

5 Instagram/Facebook reel concepts

One Google Ads campaign strategy

One Meta Lead Ads campaign

SEO recommendations for our website A monthly marketing budget allocation

Expected lead generation targets and KPIs."esponsibilities

Preferred candidate profile

Perks and benefits

📌 Digital Marketing Executive (Mumbai)
🏢 Manas Brothers
📍 Mumbai