Company Description GREEN PLANET SOLUTIONS is a leading waste management manufacturer established in 2013, focused on sustainable, innovative, and cost-effective environmental solutions. The company serves diverse sectors including real estate, commercial establishments, industries, government organizations, and hotels.

Its product range includes fully automatic and semi-automatic composting machines, garbage chutes, incinerators, and trommels, all designed to encourage responsible waste processing over dumping. GREEN PLANET SOLUTIONS is committed to keeping the planet clean, enhancing comfort and cost efficiency for clients, and delivering high-quality, performance-oriented technologies. During the COVID-19 period, the company developed specialized incinerators to safely dispose of biomedical waste, reinforcing its dedication to public health and environmental care.

Role Description This is a full-time, on-site Digital Marketing Executive role based in the Pimple Saudagar Pune/Pimpri-Chinchwad area.

The Digital Marketing

Executive will plan and execute online marketing campaigns to promote the company’s waste management solutions across various digital channels.

Responsibilities include managing social media profiles, creating and updating website content, coordinating email and online promotional activities, and supporting brand-building initiatives. The role involves monitoring campaign performance, analyzing web and social media data, preparing reports, and recommending optimizations.

The Digital Marketing

Executive will collaborate with internal teams to align messaging with business goals and ensure consistent, engaging communication with target audiences.

Location: Pimple Saudagar, PCMC, Pune-411027

Salary range:



Rs 25000 to 35000 per month based on experiance****: Digital Marketing Executive

Job Title: Digital Marketing Executive

Job Summary:

We are looking for a creative and results-driven Digital Marketing Executive to develop, implement, and optimize digital marketing strategies across various online channels. The ideal candidate should have knowledge of SEO, social media, email marketing, content creation, graphic design, and online advertising.

Key Responsibilities:

- Plan and execute digital marketing campaigns across social media, search engines, email, and display advertising.
- Manage company social media accounts and create engaging content.
- Optimize website content for SEO to improve search engine rankings.
- Monitor and analyze campaign performance using Google Analytics and other analytics tools.
- Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Develop and execute email marketing campaigns to engage customers and generate leads.
- Conduct market research and competitor analysis.
- Manage the company's online reputation and respond to customer inquiries on digital platforms.
- Create visually appealing graphics, banners, social media creatives, brochures, and marketing materials.
- Produce and edit marketing videos using the latest AI-powered video creation and editing tools.
- Stay updated with the latest digital marketing trends, AI tools,



and industry best practices.

Required Skills:

- Knowledge of SEO, SEM, PPC, and social media marketing.
- Solid graphic design skills using tools such as Adobe Photoshop, Illustrator, Canva, or similar software.
- Candidates should possess Social Media Marketing skills for managing and growing digital communities.
- Candidates should possess Web Content Writing skills to create engaging, informative, and SEO-friendly online content.
- Candidates should possess Web Analytics skills to track campaign performance, generate insights, and optimize digital marketing strategies.
- Must be updated with the latest AI tools for content creation, image generation, video making, automation, and campaign optimization.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, and email marketing tools.
- Strong communication, creativity, and analytical skills.
- Basic understanding of HTML/CSS and website management is an added advantage.
- Ability to manage multiple projects and meet deadlines.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, Graphic Design, or a related field.
- 1–3 years of experience in digital marketing (freshers with relevant certifications and strong practical skills may also apply).
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or other digital marketing platforms will be an added advantage.

Key Performance Indicators (KPIs):

- Website traffic growth.
- Lead generation and conversion rate.
- Return on Ad Spend (ROAS).
- Social media engagement and follower growth.
- Search engine ranking improvements.
- Email open and click-through rates.
- Customer acquisition cost (CAC).

📌 Digital Marketing Executive (Pune)
🏢 GREEN PLANET SOLUTIONS
📍 Pune