Role & responsibilities

Key Responsibilities

- Plan and execute digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube.

- Manage the company's social media platforms by creating engaging content and maintaining a consistent posting schedule.

- Coordinate with photographers, videographers, graphic designers, and content creators for campaign execution.

- Monitor and optimize paid advertising campaigns to maximize ROI.

- Develop and execute promotional campaigns for recent collections, festive offers, and store events.

- Manage SEO, SEM, and website content to improve online visibility.

- Analyze campaign performance using Google Analytics, Meta Business Suite, and other marketing tools.

- Generate reports on website traffic, campaign performance, lead generation, and customer engagement.

- Coordinate with sales and retail teams to support marketing initiatives and drive footfall to stores.

- Stay updated with the latest digital marketing trends, algorithms, and best practices.





Preferred candidate profile

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.

- 2+ years of experience in Digital Marketing.

- Experience in the jewellery, fashion, lifestyle, or retail industry is preferred.

- Certifications in Google Ads, Meta Ads, or Digital Marketing will be an added advantage.

Required Skills

- Strong knowledge of Meta Ads Manager and Google Ads.

- Understanding of SEO, SEM, email marketing, and content marketing.

- Experience with Google Analytics and reporting tools.

- Knowledge of social media marketing strategies.

- Basic understanding of Canva, Adobe Photoshop, or similar creative tools.

- Excellent communication, analytical, and organizational skills.

- Ability to manage multiple campaigns and meet deadlines.

📌 Digital Marketing Executive (Bhubaneswar)
🏢 Arundhati Jewellers
📍 Bhubaneswar