- Conduct and lead both online and offline brand activation initiatives, including events, expos, workshops, and webinars, to strengthen brand presence and generate leads.

- Drive performance marketing initiatives to achieve lead generation, conversion, and revenue targets.

- Review campaign posts, communication materials, creative assets, and messaging approvals.

- Manage and review the team s daily deliverables, including social media posts, campaigns, and content calendars.

- Collaborate with Sales, Product, Design, and Customer Success teams to align marketing efforts with organizational goals.

- Evaluate campaign performance using analytics tools and prepare data-driven reports.

- Align digital initiatives with the product roadmap, demand trends, and market feedback.

- Analyze market research to understand product positioning, demand patterns, and competitor activities.

- Oversee content strategy and localization to fit regional audience preferences.

- Manage brand reputation and engagement across all online platforms.

- Identify emerging marketing tools, trends, and digital innovations to drive business growth.

- Create marketing automation workflows and manage CRM-based lead nurturing funnels.

- Monitor KPIs, web analytics, cost metrics, and campaign ROI.

- Support offline demand generation through corporate events, conferences, and networking platforms.

- Collaborate with the Business Development team to improve lead quality and funnel health.

- Prepare regular performance reports, insights, and recommendations for leadership.

- Manage budgets, allocate marketing spend effectively, and ensure ROI-driven outcomes.

- Build, mentor,



and expand a high-performing marketing team across multiple time zones.

- Ensure timely execution of campaign calendars, deliverables, and go-to-market initiatives.

- Implement retargeting and remarketing strategies to increase conversion touchpoints.

- Track customer engagement behavior, retention metrics, and product adoption signals.

Requirements

- Proven experience managing digital marketing across domestic and global markets.

- Robust understanding of online and offline demand generation channels.

- Hands-on experience with SEO/SEM, Google Analytics, Google Ads, Meta Ads Manager, HubSpot, and marketing automation tools.

- Experience working with CRM systems and performance analytics.

- Excellent knowledge of content marketing, lead generation funnels, and brand positioning.

- Ability to lead cross-functional teams and manage multiple projects simultaneously.

- Strong understanding of audience behavior, cultural nuances, and market trends.

- Experience managing large marketing budgets with measurable business outcomes.

- Ability to thrive in fast-changing and dynamic market environments.

- Growth-driven mindset with strong analytical and problem-solving skills.

- AI enthusiast with the ability to quickly adopt emerging technologies.

- Strong client relationship mindset with a responsive, reliable, and solution-oriented approach.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing & Content Growth Specialist (Ahmedabad)
🏢 iSummation
📍 Ahmedabad