Key Responsibilities ● Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging. ● Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns. ● Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys. ● Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance. ● Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments. ● Continuously optimise copy through A/B testing and performance analysis. ● Ensure all communication is transparent, concise, on-brand and aligned with UX and compliance requirements. ● Maintain and evolve SolarSquare's tone of voice across digital channels.





Requirements ● 2–5 years of copywriting experience in CRM, performance marketing or digital marketing. ● Strong portfolio demonstrating both lifecycle and acquisition campaigns. ● Excellent writing, editing and proofreading skills in English and Hindi. ● Experience writing for WhatsApp, Meta ads, YouTube and other digital channels. ● Understanding of customer journeys, consumer psychology and direct-response copywriting. ● Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL. ● Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.

📌 Digital Content Writer (Yelahanka)
🏢 SolarSquare
📍 Yelahanka