DGM - E-Commerce &

- Flagship, Accessories Responsibilities &
- Key Deliverables Position Title: DGM- E-Commerce &
- Flagship, Accessories Department: Mahindra Auto Accessories Team Location: Mumbai, Maharashtra Reporting To: VP &
- Head - Merchandising &
- Accessories Business Role Overview As part of the Mahindra Auto Accessories team, the Deputy General Manager (DGM) – E-Commerce &
- Flagship will lead the digital commerce and flagship retail strategy for Accessories Business. This role is critical in driving online growth, enhancing customer experience, and establishing a strong omnichannel presence. The incumbent will own the e-commerce P&L;, manage marketplace operations, and lead flagship store development to strengthen Mahindra’s lifestyle and accessories ecosystem.

Key Responsibilities E-Commerce Strategy &

- Growth Lead digital commerce strategy across owned platforms and marketplaces. Drive online sales growth, conversion optimization, and customer acquisition. P&L; Ownership &
- Performance Management Own and manage the e-commerce P&L;, ensuring revenue growth and profitability. Track key performance metrics and optimize operations for business outcomes. Marketplace &
- Digital Operations Oversee marketplace partnerships and performance across major platforms. Ensure seamless execution of listings, pricing, promotions, and inventory management.

Customer

Experience &

- Conversion Enhance end-to-end customer journey across digital touchpoints. Drive initiatives to improve user experience, retention, and engagement.

Flagship Store

Strategy &





- Operations Lead strategy for flagship store development and expansion. Manage store location identification, feasibility analysis, and rollout planning.

Visual

Merchandising &

- Retail Integration Oversee in-store visual merchandising to ensure brand consistency and premium experience. Integrate online and offline channels to deliver a cohesive omnichannel experience. Cross-functional &
- Team Leadership Collaborate with marketing, merchandising, and design teams for integrated execution. Lead and mentor teams across e-commerce operations and flagship retail functions.

Experience Key Skills &

Competencies Strong expertise in e-commerce and marketplace management .

Experience in retail operations and flagship store management . Proven capability in P&L; management and business performance optimization . Deep understanding of digital customer journeys and conversion metrics. Solid analytical, strategic thinking, and decision-making skills. Effective leadership and stakeholder management capabilities.

Industry Preferred Qualifications

Experience &

Qualifications 8–10 years of experience in e-commerce, digital business, or retail operations, preferably in automotive, lifestyle,



or consumer brands. Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred). Proven track record of managing online sales channels, marketplaces, and retail formats.

General Requirements

Our commitment to Diversity, Equity, and Inclusion How We Work (Culture) At Mahindra, we put our customers first and build products that help them Rise. We take ownership, move with speed, and collaborate deeply to solve real problems with simplicity and conviction. We value diverse perspectives, data-driven decisions, and a bias for action.

Above all, we hold ourselves to high standards to create SUVs that are bold, reliable, and meaningful — reflecting Mahindra’s commitment to innovation, authenticity, and progress.

Why Join Us You will be at the heart of creating iconic SUVs and accessories that resonate with millions of customers. Your decisions will shape India’s automotive landscape and define Mahindra’s product leadership journey. Our Commitment to Diversity, Equity &

- Inclusion We believe diversity fuels innovation and strive to create a workplace where everyone feels valued and included. Mahindra is an Equal Opportunity Employer, welcoming applicants from all backgrounds and ensuring fair consideration regardless of personal characteristics protected by law. We encourage diverse talent to apply and are committed to providing an accessible, inclusive experience for all candidates.

Experience Level Senior Level

📌 Deputy General Manager - E-Commerce and Flagship Store Operations for Accessories (Mumbai)
🏢 Mahindra and Mahindra
📍 Mumbai