Company Description Subyarth Craft Private Limited is a global e-commerce brand recognized for its exceptional range of crystal urns and distinctive handcrafted products. The company operates across major international marketplaces, including Amazon in the USA, UK, Canada, Australia, and other regions, delivering high-quality, artfully designed items to a worldwide customer base.

Subyarth

Craft combines traditional craftsmanship with modern design to create meaningful products that reflect personal stories and special moments. Its curated collections include urns, keepsakes, and other finely crafted pieces tailored to the preferences of a discerning global clientele. The company values creativity, precision, and customer-centric service, offering team members a chance to contribute to a brand built on elegance and innovation.

Role Description This is a full time, on-site role based in Noida for a D2C Meta Ad Expert. The role involves planning, creating, and managing Meta (Facebook and Instagram) advertising campaigns focused on direct-to-consumer sales for the company’s key product categories. The D2C Meta Ad Expert will be responsible for audience research, campaign structuring, ad copywriting, creative briefing, and optimization of ad sets to maximize ROAS and scale profitable campaigns.

Day-to-day tasks include monitoring performance dashboards, analyzing campaign data, conducting A/B tests on creatives and targeting, and adjusting budgets and bids in line with performance goals. The role also includes coordinating with design, content,



and e-commerce teams to align landing pages, product listings, and brand messaging, while staying updated on Meta platform policies, best practices, and emerging trends in performance marketing.

Qualifications

Candidates should possess strong Meta Ads and performance marketing skills, including campaign setup, audience targeting, budget management, and ROAS optimization.

Candidates should possess analytical and data-driven skills, such as proficiency with Ads Manager reports, pixel/event tracking, A/B testing, and interpreting conversion funnels.

Candidates should possess D2C and e-commerce marketing skills, including knowledge of product merchandising, landing page alignment, customer acquisition strategies, and remarketing flows.

Candidates should possess creative and communication skills, including ad copywriting, briefing designers on creatives, and clear reporting of campaign insights to stakeholders.

Candidates should possess technical and platform skills, such as familiarity with Meta Business Suite, basic understanding of tracking tools (e.g., Google Analytics), and adherence to advertising policies.

Candidates should possess strong organizational and collaboration skills, including the ability to prioritize multiple campaigns, meet deadlines, and work effectively with cross-functional teams on-site in Noida.

A bachelor’s degree in marketing, business, communications, or a related field is preferred, along with prior experience in Meta advertising for D2C or e-commerce brands.

📌 C Meta Ad expert (Noida)
🏢 Subyarth Craft
📍 Noida