Company Description Vrddhim NextGen Innovations, part of Vrddhim Business Solutions, was founded in 2024 with a focus on driving growth in the online industry and disrupting traditional business methodologies. Leveraging over a decade of experience across offline and online sectors, the company designs solutions that help businesses stay ahead in a dynamic marketplace. Vrddhim specializes in strategic planning, operational excellence, financial advisory, market analysis, change management, and digital transformation, delivering tailored consulting services.

With seasoned consultants and a results-driven approach, the company provides actionable strategies that streamline processes, enhance financial performance, and support long-term growth for clients.

Role Description The D2C Growth Lead is a full-time role based in Bengaluru with a hybrid work arrangement, combining on-site collaboration with some work-from-home flexibility. This role is responsible for owning the growth strategy for D2C brands, including defining and executing customer acquisition, retention, and revenue optimization plans across digital channels. Day-to-day responsibilities include analyzing performance data, identifying growth opportunities, managing campaigns, and coordinating with marketing, product, and operations teams to improve conversion funnels and customer experience.

The D2C Growth Lead will experiment with new growth initiatives, oversee performance marketing and CRM activities,



and create clear reporting dashboards for leadership. The role also involves staying current with industry trends, tools, and best practices to continuously refine growth strategies.

Qualifications

Strong expertise in D2C growth, including customer acquisition, retention, funnel optimization, and lifetime value enhancement.

Hands-on experience with performance marketing and digital channels (e.g., paid social, search, email, SMS, marketing automation tools).

Data-driven mindset with proficiency in analytics tools (e.g., Google Analytics, attribution platforms, dashboards) and A/B testing methodologies.

Ability to develop and execute end-to-end growth strategies, including planning, budgeting, forecasting, and KPI tracking.

Experience collaborating with cross-functional teams such as marketing, product, design, and operations to drive aligned growth initiatives.

Strong communication, stakeholder management, and presentation skills to convey insights and recommendations clearly.

Prior experience in D2C, e-commerce, or consumer-focused digital businesses is highly beneficial.

Bachelor’s degree in Business, Marketing, Analytics, or a related field; advanced degrees or relevant certifications in growth marketing or digital strategy are a plus.

Comfort with a fast-paced, experimental setting and the ability to prioritize, execute, and adapt quickly.

📌 C Growth Lead (Bengaluru)
🏢 Vrddhim NextGen Innovations
📍 Bengaluru