- 6+ years of CRM/lifecycle marketing experience, with at least 2 years managing a team
- Hands-on expertise with CleverTap journey builder, segmentation, A/B testing, analytics (not just campaign scheduling)
- Demonstrated experience improving WhatsApp or email channel metrics (bring numbers to interview)
- Basic SQL ability to write queries to pull cohort/user data from a data warehouse
- Strong analytical mindset: you read dashboards to find problems,
not just to report numbers
- Experience building and documenting CRM SOPs and QA frameworks
- Strong written communication: you can write sharp, contextual messaging, not just copy-paste templates
Valuable to Have
- Experience with Metabase or any BI tool for dashboard creation
- Familiarity with Databricks or similar data platforms
- SendGrid or equivalent ESP experience for email domain management
- Background in health, fitness, edtech, or consumer subscription businesses
- WhatsApp Business API knowledge (template approval, quality ratings, conversation categories)
Interested candidates can share their updated resume at:
📌 Customer Relationship Management Team Lead (India)
🏢 White Force Group
📍 India
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