The incumbent would be responsible for the following – for the assigned brand/s portfolio • Retailer & Shopper Insights: Develop a strategic actionable plan by o Identifying and developing shopper insights in priority channels/customers o Identifying Category / Channel Point of purchase drivers, barriers, purchase decision tree, purchase process, influencers, etc. o Developing consumer point of buying propositions based on deep retailer and shopper understanding • Customer Value Propositions: Drive value propositions by introducing conceptual sell-in for trade partners. Develop trade schemes in line with market needs, competition actions and marketing budgets • Planning: Drive strategic trade calendar for ensuring competitive advantage (in wholesale, distributors, chemists) by designing Channel specific schemes and engagement plans • In-Store Activation: Ensure seamless interface between planning & execution, and drive speed to market for existing lines and extensions by o Driving sales conversion in-store via shopper activation & BTL activities o Preparing an in-store merchandising strategy and driving implementation o Identify right agency partners, develop their scope & reward systems, and tracking mechanisms o Designing, developing & ensuring quality implementations for all POSM for better instore communication • Budget Management & ROI:



Ensure that execution is seamless across the country and across divisions while making sure that o Ensure effective and efficient spending of the central budget and regular monitoring and tracking of the return of investment on the same o Trade marketing budget allocated for the categories, regions & channels is being adhered to strictly o Local feedback is being considered by regular visits to the sales teams, customers and stores, to constantly upgrade the ROI, while ensuring quality of programs KEY DELIVERABLES • Improve market share through consistently driving both numeric and weighted distribution, and share of shelf & displays, via targeted programs • Collaborate closely with the sales team to ensure that trade marketing strategies are aligned with sales objectives and revenue targets.

- Drive sales for assigned brand portfolio while tracking Return on Trade (BTL) Investment – for existing lines and extensions.
- Excellent execution of trade programs and in-store activations IDEAL CANDIDATE PROFILE • Qualifications: MBA with top-tier institutes who brings 10-15 years of experience in sales, trade marketing, category management or retail channel management, preferably related to FMCG sector • Strong collaboration skills, and experience in mobilizing cross-functional teams • Proven listening, negotiating and influencing skills • Strong analytical skills with a proven ability to learn new skills and think on the feet • Credible, confident and articulate, with valuable presentation skills

📌 Customer Marketing Manager (Mumbai)
🏢 Reputed Company
📍 Mumbai