Expansion of D2C business for our brands and strengthening in-house performance marketing capabilities to drive customer acquisition, revenue growth, and ROAS optimization across digital channels.
- Plan, execute, and optimize paid media campaigns on CRM and WABA platforms.
- Manage campaign budgets to achieve revenue, ROAS, and customer retention targets.
- Monitor and analyze campaign performance metrics including CTR, CPC, CPA, CAC, and ROAS.
- Coordinate with creative and content teams to develop high-performing ad creatives and landing pages.
- Conduct A/B testing of creatives, audiences, ad copies, and landing pages.
- Build audience segments, remarketing campaigns, and customer retention initiatives.
- Generate performance reports and actionable insights for business growth.
- Identify growth opportunities and monitor competitor activities in digital channels.
- Improve conversion rates across D2C channels.
- Ensure proper implementation of tracking and attribution tools.
- Optimize customer acquisition funnels.
- Increase Orimii's digital visibility and Share of Voice (SOV).
- Support product launches and seasonal promotional campaigns.
- Explore current customer acquisition channels and growth opportunities.
Preferred candidate profile
- Hands-on experience in CRM and WABA tools.
- Strong analytical and data interpretation skills.
- Ability to optimize campaigns based on ROAS, CAC, CTR and Conversion Rate.