About RentoMojo RentoMojo is one of India's leading furniture and appliance rental platforms, helping people across major metros furnish their homes on a flexible subscription model instead of buying outright. As a rental-subscription business, our growth is driven by the full customer lifecycle - activation, retention, cross-sell, and win-back - not one-off transactions. We're looking for a CRM and growth marketer who lives and breathes lifecycle marketing, backs every decision with data, and uses AI to move faster than a traditional marketer ever could.

The Role

This is a high-ownership, AI-first role centered on CleverTap, where you'll design and run the lifecycle campaigns that reduce drop-offs, drive cross-sell and upsell, and improve conversion across our funnel. You'll pair that with sharp analytics — owning traffic and performance reporting across channels — and with a heavy reliance on AI: producing your own creative, automating repetitive workflows, and shipping campaigns without waiting on other teams. If you love the loop of hypothesis → build the journey → A/B test → read the data → iterate, and you reach for AI tools to do it faster, this is your role.

What You'll Do CRM & Lifecycle Marketing (CleverTap) — the core of the role Own CleverTap end to end: segmentation, audiences, journeys, in-app popups, push, SMS, WhatsApp, and email. Design and run drop-off, cross-sell, and upsell campaign journeys across the customer lifecycle. Build onboarding, retention, win-back, and churn-prevention flows.

Run constant A/B testing on messaging, timing,



and creative — always be testing. AI, Automation & Creative Production Build and run automation workflows to eliminate repetitive marketing and reporting tasks.

Use AI assistants (e.g., Claude, Cowork) day to day to draft copy, generate creative, analyze data, and speed up execution. Continuously find recent places to apply AI across the CRM and analytics stack. Conversion & Discounting Levers Figure out, test, and optimize discounting strategies and other levers to reduce funnel drop-offs.

Identify friction and leakage points across the journey and design experiments to fix them. Work discounts and in-app popups as tactical levers, measuring impact rigorously. Cross-Channel Traffic & Analytics Analyze traffic and user behavior across channels (organic, direct, referral, app, web, CRM) to understand where users come from and where they drop.

Know AppsFlyer (Android and iOS) and GA4 (web, including UTM and UTM-term tracking) inside and out. Design custom-event-based measurement methodologies to keep reporting accurate and trustworthy. Produce clear daily, weekly, and monthly reports for stakeholders and translate the data into action.

Category





Coordination & Growth Partner with the category team to improve visibility of new product launches.

Diagnose products and categories not meeting targets, and design CRM interventions to move the numbers.

What You'll Bring Deep, hands-on CleverTap experience - you know it inside out (comparable tools like MoEngage, Braze, or WebEngage considered). Strong command of AppsFlyer and GA4, including event-based measurement and UTM tracking. Genuine enthusiasm and demonstrated skill in AI implementation and automation workflows - you actively use tools like Claude and Cowork to get work done.

Ability to create creative assets using AI and operate with minimal reliance on a dedicated creative team. A real experimentation mindset - comfortable designing A/B tests, discount experiments, and conversion-optimization plays. Analytical rigor and the discipline to own a daily/weekly/monthly reporting cadence.

Strong copywriting instincts for CRM channels (push, in-app, WhatsApp, email).

Ability to work cross-functionally with category, tech, and analytics stakeholders.

Working Knowledge of SQL. Nice to Have Experience in a subscription, rental, or e-commerce business.

Experience with AI image/video generation tools (e.g., Higgsfield) for marketing creative.

SQL or dashboarding skills for self-serve analysis. Tools & Platforms CleverTap AppsFlyer

GA4

Claude

Cowork

Higgsfield AI Skills: a/b testing,design,clevertap,crm,crm & lifecycle marketing,analytics,upsell campaign journeys

📌 CRM & Growth Marketing Manager (Bengaluru)
🏢 Rentomojo
📍 Bengaluru