Role Purpose The Creative Director is the driving force behind creative excellence at InnerGroup —shaping a vision that inspires, elevates, and scales world-class, omni-channel creative output across the business. This is a role for a deeply craft-led creative with a strong foundation in art direction, a sharp eye, and an obsession with the details that make work exceptional.

As a hands-on leader, you will guide high-performing, multi-disciplinary offshore teams to deliver work that resonates across diverse global geographies (Americas, Europe, and APAC), ensuring that global brand integrity is matched with localized cultural relevance.

Key Responsibilities

- Creative Stewardship & Output Quality

- Define, champion, and evolve a compelling creative vision that aligns with global industry standards.
- Set clear benchmarks for excellence across all digital, social, content, video and print disciplines.
- Foster a culture where high quality, attention to detail, creative integrity, and pride in the work are non-negotiable.
- Bridge the gap between global brand expectations and offshore execution, ensuring all outputs are culturally nuanced for international markets.
- Stay attuned to emerging trends and technologies—translating them into scalable creative opportunities.

2. Client Partnership & Strategy
- Act as a trusted senior creative advisor across accounts.
- Partner closely with Client and Growth teams to deepen client relationships and unlock current value.
- Present concepts and creative work to global stakeholders with clarity, confidence, and conviction
- Lead workshops and innovation sessions that unlock new thinking and direction.

3. Commercial Growth & New Business
- Play a leading role in global pitches, RFP responses,



and growth initiatives alongside the Growth team
- Identify and create proactive opportunities to expand existing client relationships.

4. Workflow Innovation & Future Capability
- Collaborate with Product and Innovation teams to embed AI-enabled workflows and automation into creative pipelines to drive efficiency.

5. Talent Leadership & Mentorship
- Lead, mentor, and grow Associate Creative Directors (ACDs) and the broader creative team in India.
- Instil a strong culture of continuous feedback and upskilling
- Build the global business acumen of the local creative team, training them on international market trends and platform best practices.

Key Performance Indicators (KPIs)
- Quality of output
- Client satisfaction and retention
- Efficiency gains through the adoption of AI and automated production workflows.
- Team engagement, cross-skill development, and retention.
- Contribution to thought leadership and industry recognition.

Skills and Experience
- Proven track record of collaborating with global brands and international stakeholders
- 15+ years' experience across creative, advertising, or marketing environments.
- Proven track record within a global creative production agency or an offshore delivery setup.
- Strong art direction background with a portfolio demonstrating exceptional craft and omni-channel campaign execution.
- Demonstrated experience leading multidisciplinary teams while staying close to the work.
- Deep passion for visual storytelling, craft, as well as a taste for impactful copywriting.
- Familiarity with AI-powered creative workflows, asset automation, and dynamic creative optimization (DCO).

Reporting Structure
- Reports to: Vice President - Production

📌 Creative Director (Madhya Pradesh)
🏢 InnerGroup
📍 Madhya Pradesh