- Write emails across the student lifecycle admissions nurture, payment reminders, pre-departure updates.
- Own subject lines, preview text, and CTAs as real copy decisions.
- Write and structure newsletters, landing pages, and campaign copy.
- Write and read A/B test variants honestly.
- Draft and maintain student-facing guides, FAQs, and policy communications.
What We're Looking For
- 1–3 years in copywriting, content writing, or CRM/communications.
- Excellent written English with a robust ear for tone.
- A portfolio showing range across email and messaging specifically.
- High ownership — comfortable managing multiple drafts and deadlines at once.
- Bonus: experience with a martech platform (MoEngage, CleverTap, LeadSquared, Gupshup) or basic HTML.