ob Description: Copywriter JCPenney Position Title: Copywriter JCPenney is seeking a creative, detail-oriented Copywriter to develop compelling, customer-focused content that brings our brand voice to life across digital, print, and marketing channels. This role will create clear, engaging, and conversion-driven copy that eCommerce experiences and brand storytelling. The ideal candidate is a versatile writer who can balance creativity with business objectives, adapt messaging across multiple customer touchpoints, and collaborate effectively with cross-functional teams to deliver high-quality content on deadline.

Key Responsibilities Content Creation & Brand Storytelling

- Write compelling product, promotional, and brand-focused copy in US English for JCPenney marketing initiatives.
- Develop content for website landing pages and product pages.
- Create engaging headlines, body copy, calls-to-action, and brand messaging.
- Translate briefs into customer-centric messaging that drives engagement and conversion.

Product & eCommerce Copy

- Write and optimize product descriptions that highlight key features, benefits, and brand positioning.
- Ensure consistency in tone, style, and messaging across product categories and brands.
- Partner with SEO teams to accurately represent product assortment and selling points.
- Support SEO best practices through keyword-informed copy development.

Editing & Quality Assurance





- Proofread and edit content to ensure accuracy, consistency, grammar, and adherence to brand guidelines.
- Maintain a solid understanding of JCPenney s voice, style guides, and customer messaging standards.
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced retail environment.

Qualifications Required

- Bachelor s degree in English, Journalism, Communications, Marketing, or a related field.
- 2 3 years of professional copywriting experience, preferably in retail, eCommerce, fashion, home, or consumer brands.
- Strong portfolio demonstrating marketing, digital, product, and campaign copy.
- Excellent writing, editing, and proofreading skills.
- Strong organizational skills and attention to detail.
- Proficiency with Microsoft Office and Excel.

Preferred

- Experience creating content for retail or eCommerce platforms.
- Understanding of SEO principles and digital marketing best practices.
- Experience working within a high-volume content production environment.

JCPenney is committed to creating an inclusive setting where associates can grow, contribute, and help customers celebrate every moment of life. Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Copywriter - Digital - Intermediate (965) (Bengaluru)
🏢 Acesoft Labs
📍 Bengaluru