what is CRED CRED is an exclusive community for India s most trustworthy and creditworthy individuals where the members are rewarded for good financial behavior CRED was born out of a need to bring back the focus on a long lost virtue one of trust the idea being to create a community centered around this virtue a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception to build a community like this requires a community of its own a community special in its own way working towards making this vision come true here s a thought experiment what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner answer you get something close to what we have at CRED CRED just has it better visibility is easy memorability is earned at CRED we build the latter where words aren t just written they re engineered to stay they make people feel something they make them think twice before settling for less they shape decisions sharpen products and signal intent we re looking for someone who can lead that craft with clarity taste and conviction what will you do own CRED s voice across the ecosystem product marketing campaigns comms you ll raise the standard protect it and evolve it actively shape the organisation s understanding of language how it drives perception behaviour and trust drive narratives for major launches across app films brand campaigns activations and content platforms the idea starts with you the execution carries your fingerprints lead cross-functional storytelling ensuring product design marketing and PR speak with one voice and one level of intelligence architect communication frameworks for new products verticals and experiences defend quality articulate rationale and negotiate for the time and space great work needs set up a culture of writing that s bold elegant intelligent and unmistakably CRED across everything from a push notification to a brand film bring clarity in ambiguity simplify the complex challenge the obvious and articulate intent without losing nuance you should apply if you are someone who understands tone semiotics audience engineering and the psychology behind how language moves people a thinker who knows the difference between humor and wit and between confidence and noise a leader who can critique elevate and build someone who brings a point of view someone who can provide decisive feedback you ve led creative or copy teams before and elevated their quality through structure you can switch between executive conversations and craft conversations with ease you read widely think deeply and have a point of view on what excellent writing looks like in products brands and platforms how is life at CRED working at CRED would instantly make you realize one thing you are working with the best talent around you not just in the role you occupy but everywhere you go talk to someone around you most likely you will be talking to a singer standup comic artist writer an athlete maybe a magician at CRED people always have talent up their sleeves with the right company even conversations can be rejuvenating at CRED we guarantee a valuable company hard truths pushing oneself comes with the role and we realise pushing oneself is hard work which is why CRED is in the continuous process of building an environment that helps the team rejuvenate oneself included but not limited to a stacked in-house pantry with lunch and dinner provided for all the team members paid sick leaves and a comprehensive health insurance to make things smoother and to make sure you spend time and energy only on the most important things CRED strives to make every process transparent there are no work timings because we do not believe in archaic methods of calculating productivity your work should speak for you there are no job designations because you will be expected to hold down roles that cannot be described in one word since trust is a major virtue in the community we have built we make it a point to highlight it in the community behind CRED all our team members get their salaries before their joining date a show of trust that speaks volumes because of the skin in the game there are many more such eccentricities that make CRED what it is but that s for one to discover if you feel at home reading this get in touch We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us

📌 Copywriter (Bengaluru)
🏢 Cred
📍 Bengaluru