Key Responsibilities

- Conducting market research to learn about current trends and target audiences.
- Creating and Handling content for collateral, campaigns, Templates, Web and App.
- Coordinating with Hotel Marcoms for Promotional Emailers / Notifications dissemination
- Work on blogs and organic content creation
- Understanding company brands and creating content to meet those objectives within a given time frame.
- Develop content strategies for traditional and digital marketing channels, and content marketing and digital platforms
- Determine the best way for content to engage users, increase customer loyalty, generate leads, and measure brand awareness
- Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly
- Create SEO content for keyword research,



information architecture, and usability best practices to deliver targeted content
- Creating and managing content calendar for Digital platforms
- Identifying gaps in content and recommending current topics.
- Testing campaigns (Digital, promotional, transactional, web, app) before go live.

Desired Profile: 1.

Experience of 5 years + in writing content in the luxury domain.

- Excellent creative writing skills and impeccable command over English.
- Should be able to give boring topics an interesting spin.
- Should be abreast with current news and social media trends.
- Good interpersonal skills to work in a team.

📌 Content Specialist (Rewa)
🏢 TLC DigiTech
📍 Rewa