Job Title: Content Creator cum Social Media Manager (Brand Face)

Location: Mohan Estate, New Delhi

Experience: 3 to 5 Years

Working days: 5 days & 10 AM to 7 PM

About the Role

We are looking for a dynamic, camera-confident, and creative Content Creator cum Social Media Manager who can become the face of our brand across digital platforms.

This role goes beyond managing social mediayou will represent the brand, create compelling video content, educate audiences, build trust, and drive organic growth through engaging storytelling. If you enjoy being on camera, understand social media trends, and know how to create content that people love to watch and share, we'd love to hear from you.

You will own the complete organic social media ecosystemfrom content ideation to execution, community engagement, performance analysis, and continuous growth optimization.

Key Responsibilities (KRA)

Brand Representation

- Become the public face of the brand across digital platforms.
- Create authentic, engaging, and educational videos that build trust and brand awareness.
- Present product features, customer stories, industry insights, and thought leadership through video content.
- Build a strong personal connection with the audience while maintaining brand consistency.

Content Creation
- Plan, script, shoot, and publish high-quality content across platforms.
- Produce engaging Reels, Instagram Stories, YouTube Shorts, LinkedIn videos, TikTok, Snapchat, and carousel posts.
- Develop compelling hooks, captions, CTAs, and storytelling-based content.
- Identify viral trends and adapt them creatively for the brand.
- Coordinate with designers and video editors to produce premium-quality content.

Organic Social Media Growth
- Develop and execute organic social media strategies to increase brand visibility.
- Grow followers organically across Instagram, LinkedIn, YouTube, Facebook, TikTok, and other relevant platforms.
- Optimize content according to platform algorithms and audience behavior.
- Build a loyal and engaged online community.

Community Management
- Respond to comments,



messages, and audience interactions.
- Build relationships with followers and encourage user-generated content.
- Manage online reputation and customer engagement.

Content Planning & Strategy
- Prepare monthly and weekly content calendars.
- Research industry trends, competitor strategies, and audience preferences.
- Generate innovative campaign ideas for product launches, employer branding, and marketing initiatives.

Performance & Analytics
- Track and analyze KPIs including:

- Organic follower growth
- Reach & impressions

- Engagement rate
- Video watch time & retention
- Shares & saves

- Community engagement
- Prepare performance reports and recommend optimization strategies.

Cross-functional Collaboration
- Work closely with Marketing, Design, Product, HR, and Sales teams.
- Support employer branding initiatives and corporate communications.
- Coordinate influencer collaborations, customer testimonials, and brand campaigns.

Required Skills & Qualifications
- 35 years of experience in Content Creation, Social Media Marketing, or Digital Marketing.
- Comfortable appearing on camera with excellent presentation and communication skills.
- Proven experience in growing social media accounts organically.
- Solid understanding of Instagram, LinkedIn, Facebook, YouTube Shorts, TikTok, and Snapchat.
- Expertise in content planning, storytelling, and audience engagement.
- Ability to identify viral trends and convert them into brand-relevant content.
- Excellent copywriting skills for captions, scripts, and social media posts.
- Basic to intermediate video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar tools.




- Strong analytical mindset with the ability to interpret social media insights.
- Creative thinker with a passion for experimenting and learning.

Preferred Qualifications
- Experience working with startups or fast-growing brands.
- Portfolio demonstrating successful organic social media growth.
- Personal creator profile or established personal brand on social media.
- Understanding of branding, positioning, and digital storytelling.
- Experience with Meta Business Suite, Hootsuite, Buffer, Notion, or similar social media tools.
- Basic knowledge of Canva, Adobe Creative Suite, or other design tools.
- Experience working with influencers and creator collaborations.

Key Performance Indicators (KPIs)
- Organic follower growth across all platforms
- Engagement rate (Likes, Comments, Shares, Saves)
- Reach & Impressions
- Video Views, Watch Time & Audience Retention
- Community Growth & Engagement
- Content Publishing Consistency
- Viral Content Performance
- Brand Mentions & User-Generated Content
- Lead Generation through Organic Social Channels
- Improvement in Overall Brand Visibility

What We're Looking For We are looking for someone who is more than a Social Media Managerwe want a creator, storyteller, influencer, and brand ambassador.

The ideal candidate should

- Be confident in front of the camera.
- Understand why content goes viral.
- Think like a creator while executing like a marketer.
- Balance creativity with data-driven decision-making.
- Stay updated with emerging trends, platform algorithms, and content formats.
- Take ownership, experiment fearlessly, and continuously innovate.

Why Join Us?
- Opportunity to become the face of a fast-growing brand.
- Freedom to experiment with creative ideas and content formats.
- High visibility and ownership of the company's digital presence.
- Collaborative and innovation-driven work environment.

If you love creating content, enjoy being on camera, and know how to build communities through storytelling, this role is for you.

📌 Content Creator cum Social Media Manager (Brand Face) (Delhi)
🏢 Rhysley
📍 Delhi