02 Aug
|
Ifmr Lead
|
Chennai
Job Summary
IFMR is seeking a Communications Associate/Senior Communications Associate to lead its digital communications and alumni engagement efforts. The role offers the opportunity to shape IFMR's institutional voice through strategic storytelling, digital platforms, and community-building initiatives, while working closely with the President's Office to enhance the institution's visibility and engagement.
Start date: Immediate
Reporting to: Associate Director, LEAD at Krea University
Role Overview
This is an exciting opportunity for someone who enjoys building communities, telling institutional stories, and creating engaging digital experiences. The role will be responsible for managing IFMR's institutional website and digital presence, strengthening alumni engagement, and supporting strategic communications initiatives in close collaboration with the President's Office. The ideal candidate is digitally savvy, proactive, highly organized, and comfortable working independently in a fast-paced environment with multiple stakeholders.
Key Responsibilities
Institutional Communications
- Manage and regularly update the IFMR website, ensuring content remains current, accurate, and aligned with institutional priorities.
- Support the implementation of IFMR's digital communications strategy across web, email, and social media platforms.
- Create and curate content showcasing institutional milestones, research, events, partnerships, faculty achievements, and thought leadership.
- Coordinate with centres and internal teams to source and publish high-quality content.
- Monitor website performance and recommend improvements to user experience, engagement, SEO, and discoverability.
Digital Social Media
- Manage IFMR's LinkedIn and other institutional digital channels.
- Develop editorial calendars and create engaging content including posts, newsletters, visual assets, and short-form digital content.
- Track analytics and audience engagement to continuously improve performance.
- Stay abreast of emerging digital communication trends, AI-enabled communication tools, and best practices.
Alumni Engagement
- Support the development and execution of IFMR's alumni engagement strategy.
- Build and nurture an active alumni community through LinkedIn and other digital platforms.
- Develop alumni stories, interviews, newsletters, and campaigns highlighting achievements across sectors.
- Coordinate alumni events, networking opportunities, and institutional engagement initiatives.
- Explore and support the activation of city-based alumni chapters and volunteer networks.
Strategic Support
- Work closely with the President's Office on institutional communication priorities, leadership visibility, and strategic initiatives.
- Coordinate communication around high-profile meetings, institutional announcements, and external engagements.
- Support preparation of presentations, speeches, briefing notes, and communication materials as required.
- Liaise with internal teams, faculty, alumni, partners, and external stakeholders.
Qualifications Experience
- Bachelor's or Master's degree in Communications, Journalism, Marketing, Public Policy, Liberal Arts, Business,
or a related discipline.
- 1-2 years of experience for Communications Associate; 2+ years for Senior Communications Associate.
- Experience in higher education, non-profits/social impact organisations, consulting, media, or corporate communications is desirable.
Skills Competencies
- Excellent written and verbal communication skills.
- Strong understanding of digital communications and social media strategy, particularly LinkedIn.
- Experience managing websites and content management systems (CMS).
- Familiarity with SEO principles, website analytics, and digital content optimisation.
- Ability to translate complex institutional work into accessible and engaging stories.
- Strong project management and organisational skills with attention to detail.
- Ability to manage multiple priorities and stakeholders simultaneously.
- Comfortable using AI-enabled productivity and content creation tools responsibly.
- Self-motivated, resourceful, and able to work with limited supervision.
- Qualified judgement, discretion, and ability to work closely with senior leadership.
What We're Looking For
We're looking for someone who enjoys building institutions as much as creating content. You should be curious, proactive, and excited about connecting people, ideas, and opportunities. You'll thrive in this role if you can identify stories before they're assigned, build relationships across the institution, and take ownership of projects from concept to execution with minimal handholding. This role offers a unique opportunity to shape IFMR's institutional voice, strengthen its digital presence, and build an engaged alumni community that supports the institution's long-term vision.
📌 Communications Associate, IFMR (Chennai)
🏢 Ifmr Lead
📍 Chennai