KEY RESPONSIBILITIES

Business Growth

Achieve sales volume and revenue targets as decided for the cluster while managing a healthy brand mix, and effective usage of A&D;

Develop a strategy to Beat the market. Identify opportunities and use levers like A&D; and credit policy to increase Market Share, and deliver on target

Review the trade schemes, and monitor effectiveness and modify basis performance

Liaise with and manage Syndicates, retail and wholesale groups and be the first point of escalations

Sales Planning & Inventory Management

Implement and manage sales planning and stock forecasting strategies with high levels of accuracy and consistency at a cluster level

Liaise with demand planning and supply chain to understand and address any supply constraints/ issues

Channel and Distributor Management

Establish distributor/ wholesaler KPIs for driving effective distribution of PRI portfolio

Ensuring ROI calculation and reporting for distributor

Ensure timely collection of receivables from distributor, and inventory management

Ensuring productivity of the manpower on distributor payroll

Monitor and track Secondary scheme processing

Strengthen relationships with channel partners (retail and wholesale), especially syndicates, and responsible for channel escalation handling

Retail Engagement

Ensure periodic coverage of key customer groups and syndicates

Create the CSM engagement initiative for the cluster

Create and own the retail engagement plan

Ensure Channel Play/Hawk eye scores and execution is delivered as per the norm on monthly basis

Market Intelligence & Performance Monitoring

Regularly conduct retail outlet audits to study market share movements and track market share

Lead general administration and MIS tracking,



tier wise and account wise consolidation for weekly and monthly sales reports; lead business analysis and integrate that analysis into business strategies to get business and better market share

Gain market intelligence and visibility through competitive mapping and analyzing market trends across the state; regularly induce customer feedback to recreate and re-strategize the promotional and selling strategies

Brand Building & Demand Generation

Review efficiency and efficacy of expenditure undertaken for promotion and capturing market share

Financial Discipline

Ensure healthy cash flow for the organization, and adherence to the credit policy as decided. DSO to be within limits

Liaise with Finance team on formulation of credit policy for the respective market

Regulatory & Compliance

Coordinate with Excise authorities to ensure timely permit approvals, EVC generation, and statutory compliance

Support in brand registrations, excise liasioning

Team Leadership

Set the direction and an creative consumer facing culture in the team by managing individual and team performance expectations and goals

Lead the sales team keeping high levels of motivation & feedback with a view to build a motivated team

Mobilising resources for availability for the team

Work with individuals in order to develop them for increased responsibility

INTERACTIONS INTERNALLY

Sales Team of the Region

Commercial Finance

Commercial Marketing and Activation Teams

Region Head

Zonal Demand Planner

Zonal Sales and Development Manager

Supply Planning Team

With Manufacturing for holograms and label registration

EXTERNALLY

Customers

Distributor/ Channel Partners

Excise Officials

Consumers

Job Posting End Date

2026-08-15

Target Hire Date

2026-05-15

Target End Date

📌 Cluster Head - Rest of Karnataka (Mysuru)
🏢 Pernod Ricard
📍 Mysuru