Chief Marketing Officer (CMO)

Position: Chief Marketing Officer (CMO)

Department: Sales & Marketing

Reports To: Managing Director / CEO

Experience: 20+ years of progressive experience in Marketing and Brand Management, with at least 10 years in a leadership role in the Real Estate industry.

Qualification

- MBA/PGDM in Marketing, Business Administration, or equivalent from a reputed institution.
- Certifications in Digital Marketing, Brand Management, or Strategic Marketing are preferred.

Job Summary

- The Chief Marketing Officer (CMO) will lead the company's overall marketing strategy, brand positioning, customer acquisition, and business growth initiatives across residential, commercial, plotted development, and mixed-use real estate projects. The role is responsible for driving qualified leads, enhancing brand visibility, supporting sales performance, and ensuring maximum return on marketing investments.

Key Responsibilities

- Develop and execute comprehensive marketing strategies aligned with the company's business objectives.
- Build and strengthen the corporate brand and project brands across all markets.
- Plan and execute project launch campaigns, branding initiatives, and promotional activities.
- Design integrated marketing campaigns through digital, print, television, radio, outdoor, and social media platforms.
- Drive lead generation through performance marketing, SEO, SEM, social media, email marketing, and marketing automation.
- Work closely with the Sales team to improve lead conversion, customer engagement, and sales performance.
- Develop channel partner marketing programs and promotional strategies.
- Conduct market intelligence, competitor analysis, pricing studies, and customer research.
- Oversee advertising agencies, creative partners, PR agencies, digital marketing firms, and media buying.
- Plan and manage corporate events, exhibitions, property expos, customer engagement programs, and project launch events.




- Monitor campaign effectiveness using data analytics and optimize marketing investments.
- Prepare annual marketing plans, budgets, and ROI reports for management.
- Ensure brand consistency across all marketing collateral, websites, project brochures, experience centres, and digital platforms.
- Build strategic partnerships with media houses, influencers, financial institutions, and industry stakeholders.
- Lead, mentor, and develop a high-performing marketing team.
- Ensure compliance with applicable advertising and real estate regulations, including RERA guidelines.

Key Competencies

- Strategic Marketing Leadership
- Real Estate Brand Management
- Project Launch & Go-to-Market Strategy
- Digital Marketing & Performance Marketing
- Lead Generation & Customer Acquisition
- Market Research & Consumer Insights
- CRM & Customer Journey Management
- Channel Partner Marketing
- Public Relations & Corporate Communications
- Budget Planning & ROI Management
- Team Leadership & Talent Development
- Data Analytics & Business Intelligence
- Stakeholder & Vendor Management

Key Performance Indicators (KPIs)

- Achievement of qualified lead generation targets.
- Cost per Lead (CPL) and Return on Marketing Investment (ROMI).
- Sales conversion rate from marketing-generated leads.
- Brand awareness and market share growth.
- Digital engagement and website traffic performance.
- Success of project launch campaigns.
- Customer acquisition and retention.
- Marketing budget utilization and efficiency.
- Customer satisfaction and brand reputation.

Required Skills

- Robust understanding of the real estate market and customer buying behaviour.
- Expertise in digital marketing, CRM platforms, and marketing analytics.
- Excellent leadership, communication, negotiation, and presentation skills.
- Ability to lead cross-functional teams and manage multiple projects simultaneously.
- Strategic thinking with a strong commercial and business development mindset.
- Proven experience in successfully launching and marketing large-scale real estate projects.

📌 Chief Marketing Officer (Cuttack)
🏢 Sri Sumeru Realty
📍 Cuttack