Job Title: Chief Marketing Officer (CMO) – Equity-Based Company: HiWox

Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Bengaluru, or Hyderabad)

Commitment: Part-Time (20–25 Hours/Week) | Founding Team | Equity-Based

About HiWox HiWox is building a next-generation HealthTech platform focused on preventive healthcare, AI-powered health intelligence, and the 9 dimensions of wellness .

We are not building just another healthcare app.

Our vision is to create an integrated healthcare ecosystem that combines AI, diagnostics, wearable technologies, healthcare professionals, behavioral science, and personalized wellness programs to help individuals, corporates, hospitals, and wellness providers achieve measurable health outcomes.

As our Chief Marketing Officer (CMO) , you will lead the complete marketing function, define our go-to-market strategy, build a trusted HealthTech brand, and create scalable customer acquisition and partnership systems.

Key Responsibilities Marketing Strategy & Go-to-Market

- Define and execute HiWox's long-term marketing, branding, and growth strategy.
- Develop go-to-market plans for individual wellness programs, corporate wellness solutions, hospitals, gyms, educational institutions, and healthcare partnerships.
- Build scalable customer acquisition systems for both B2C and B2B markets.
- Identify new market opportunities, strategic partnerships, and expansion strategies.

Brand Building & Thought Leadership
- Position HiWox as a trusted leader in preventive healthcare and digital wellness.
- Build founder-led branding through LinkedIn, podcasts, webinars, healthcare conferences, PR, and industry events.
- Develop brand messaging, storytelling frameworks, and communication strategies across all customer touchpoints.
- Strengthen HiWox's reputation among healthcare professionals, corporates, and consumers.

Performance Marketing & Growth
- Lead digital marketing initiatives across Meta Ads, Google Ads, LinkedIn Ads, YouTube, SEO, email marketing, and marketing automation.
- Build and optimize high-converting marketing funnels for consultations, assessments, corporate partnerships, and wellness programs.
- Continuously improve key growth metrics such as CAC, ROAS, LTV, conversion rates, and retention.

Community & Strategic Partnerships
- Build communities of healthcare professionals, wellness experts, corporates, hospitals, gyms, educational institutions,



and wellness influencers.
- Establish partnerships with healthcare organizations, insurance companies, research institutions, and startup ecosystems.
- Drive referral programs, ambassador initiatives, and strategic collaborations.

Marketing Operations & Analytics
- Build dashboards to track campaign performance, lead generation, customer acquisition, and ROI.
- Implement CRM systems, marketing automation, attribution models, and customer journey analytics.
- Define KPIs, OKRs, and growth metrics across all marketing channels.

Leadership & Team Building
- Recruit, mentor, and lead teams across branding, content, performance marketing, community building, partnerships, and communications.
- Foster a culture of innovation, experimentation, ownership, and measurable execution.
- Work closely with product, AI, healthcare, sales, and operations teams to align marketing with business objectives.

Who Should Apply?
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, Healthcare Management, or related fields.
- 6–12+ years of experience in marketing, growth, branding, or go-to-market strategy.
- Experience leading marketing for startups, HealthTech, Digital Health, SaaS, Wellness, Healthcare, or consumer technology companies.
- Strong expertise in branding, growth marketing, performance marketing, partnerships, and analytics.
- Entrepreneurial mindset with the ability to build and scale marketing functions from scratch.

Preferred Skills

- Brand Strategy & Positioning
- Growth Marketing & Demand Generation
- Meta Ads, Google Ads & LinkedIn Ads
- SEO & Content Marketing
- CRM & Marketing Automation
- Google Analytics (GA4) & Looker Studio
- Founder Branding & PR
- Community Building
- Partnership Development
- Team Leadership
- AI-powered Marketing Tools

Immediate Priorities (First 90 Days)
- Develop HiWox's complete marketing and go-to-market strategy.
- Build customer acquisition funnels for B2B and B2C segments.
- Launch founder branding initiatives across LinkedIn,



YouTube, podcasts, and healthcare events.
- Create a structured content distribution system for healthcare education and brand awareness.
- Implement CRM, marketing automation, and campaign performance dashboards.
- Build partnerships with hospitals, corporates, gyms, consultants, and wellness organizations.
- Recruit and structure the initial marketing and branding team.

What You'll Gain
- Become a founding member of a mission-driven HealthTech startup.
- Equity ownership with long-term wealth creation potential.
- Work directly with the founder on company strategy, fundraising, partnerships, and national expansion.
- Build and lead the complete marketing organization from day one.
- Help shape one of India's most trusted preventive healthcare brands.

Equity-Based Prospect This is an equity-only founding team role .

There is no fixed salary during the initial bootstrapping phase . Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

- 3–4 strategic discussions with the founder.
- A 1-month NDA-based collaboration phase to evaluate strategic thinking, leadership, execution capability, and ownership.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and long-term commitment.
- A 5-year vesting structure for all core founding members.

Ideal Candidate Profile We Are Looking For Someone Who

- Has built or scaled a brand from an early stage.
- Has experience leading end-to-end marketing, branding, growth, and partnership initiatives.
- Understands both B2B and B2C customer acquisition strategies.
- Can build systems, teams, and scalable marketing processes independently.
- Bonus if you have experience in HealthTech, Digital Health, Healthcare, WellnessTech, SaaS, or founder-led brands.

We're Looking For We are not looking for someone who simply manages campaigns or marketing budgets.

We are looking for a founding Chief Marketing Officer who can build a category-defining HealthTech brand, create scalable growth systems, establish strategic partnerships, lead founder branding, and drive customer acquisition at scale. As a founding team member, you will play a critical role in shaping HiWox's market presence, business growth, and long-term success.

Skills: customer acquisition,partnerships,branding

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