POSITION DESCRIPTION JOB TITLE Business Development Relationship Manager GRADE : M DEPARTMENT Branch Banking LOCATION : Branch SUB-DEPARTMENT Sales TYPE OF POSITION : Full-time REPORTS TO Branch Manager-Branch Banking REPORTING INTO NA ROLE PURPOSE & OBJECTIVE The incumbent will be primarily responsible to - Acquire new Priority/HNI customers for liabilities from open market Plan and execute activities with the objective of acquiring Priority/HNI customers Digital Adoption- Ensure that all onboarded customers are using our digital banking channels Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc. Ensure that other targets assigned such as Forex, Cards are met through NTB customers. Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches) SIZE OF THE ROLE FINANCIAL SIZE NON-FINANCIAL SIZE Current Account Numbers- 1 Savings Account Numbers- 6 Current Account Values- 1.5 Lakhs Savings Account Values- 18 Lakhs TD Values- 15 Lakhs TPP- 1 Lakh Premium in Insurance (Subject to changes basis Management decision) Current Account Products- Esp Maxima & HNI Products Savings Account Products:

- Esp Maxima & HNI Products Fixed Deposits Life Insurance Health Insurance General Insurance Mutual Funds & SIPs KEY DUTIES & RESPONSIBILITIES OF THE ROLE Business Meet set targets on liabilities in terms of Priority/HNI open market acquisition & customer conversion via activities Understand need and acquire Priority/HNI customers who meet the criteria for liability products through either of the below channels:





Leads generated by branch staff and personal leads Activities Alternate channels Maintain the database of the prospects, meet select prospects and manage the relationship thereafter till specified tenure Digital Adoption- Ensure that all onboarded customers are using our digital banking channels Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc Ensure that other targets assigned such as Forex, Cards are met through NTB customers. Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches) Share customer insights/product related feedback with the Sales Manager - Liabilities Customers Interact with customers in a courteous and qualified manner; provide prompt, efficient and accurate services Reduce customer dormancy and customer attrition by continuous engagement / interaction Resolve customer queries on all products offered by the bank.

Internal Processes





Guide the customer to fill the ‘Account Opening Form’; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents Strictly adhere & maintain compliance to KYC norms Drive the usage of alternate channels such as Internet Banking, Mobile Banking, Rewards Program, ATM etc. Adhere to all laid out Rules, Regulations and Internal procedural guidelines with utmost integrity. Learning &

• Performance Maintain up-to-date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch Ensure adherence to training man-days/ mandatory training programs for self Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines MINIMUM REQUIREMENTS OF KNOWLEDGE &

SKILLS Educational Qualifications Graduate, preferably in commerce and related streams Experience 3-5 year experience, preferably in sales Certifications AMFI &

• IRDA Certified Functional Skills Basic knowledge on retail banking products Documentation skills Process compliance focus Communication skills: fluent in the local language Basic knowledge on Competition’s offerings Behavioral Skills Courteous customer service skills Time Management Selling skills Telephonic cold calling skills Willingness to travel & relocation as per business requirements and career opportunities Competencies Planning &

• Organizing Driving Execution Managing Relationships Customer Focus KEY INTERACTIONS INTERNAL EXTERNAL Branch Team – Unsecured Loans Officials

• Secured Loans Officials

• Operations team Regional Product &

• Marketing team State HR Customers PREPARED BY: Sanat DATE: 21-06-2025 Date REVIEWED BY: LAST UPDATED BY: TM Team DATE: 30-06-2025

📌 Business Development Relationship Manager (UB-BB-SB-BDRM) (Vijayawada)
🏢 Ujjivan Small Finance Bank
📍 Vijayawada