Job Title: Business Development Manager

Craft Fertility Centre (Now known as Nova Craft)

Location: Kochi

About Craft Fertility Centre

Craft Fertility Centre is a leading fertility and IVF institution committed to providing compassionate, evidence-based reproductive care. We are seeking a dynamic and relationship-driven Business Development Manager to strengthen our referral network and expand our presence across Kochi and surrounding regions.

Job Summary The Business Development Manager will be responsible for building and maintaining strong relationships with gynecologists, obstetricians, general practitioners, and other healthcare professionals to generate patient referrals for fertility services. The role requires frequent field visits, stakeholder engagement, and strategic initiatives to increase awareness and drive patient conversions.

Key Responsibilities

- Develop and execute business development strategies to increase patient referrals to Craft Fertility Centre.
- Build and maintain strong relationships with doctors, clinics, hospitals, and healthcare institutions across the assigned territory.
- Conduct regular field visits to meet referring doctors and educate them about Craft's fertility and IVF services.
- Organize Continuing Medical Education (CME) programs, doctor meets, and awareness initiatives.
- Identify and onboard new referral partners and maintain an updated database of key stakeholders.
- Coordinate with the clinical and marketing teams to ensure effective communication of services, success rates, and patient outcomes.
- Track referral trends, analyze performance, and prepare periodic business development reports.




- Ensure high levels of professionalism, ethical conduct, and compliance with all applicable healthcare regulations.
- Work closely with centre leadership to achieve monthly and annual referral and revenue targets.

Key Performance Indicators (KPIs)

- Number of doctor visits completed per month.
- Number of active referral partners.
- Number of patient referrals generated.
- IVF cycle conversions from referrals.
- Territory growth and market penetration.
- Doctor engagement and retention rates.

Qualifications

- Bachelor's degree in Business Administration, Marketing, Life Sciences, Healthcare Management, or a related field.
- MBA (Marketing/Healthcare Management) preferred.

Experience

- 2 - 5 years of experience in business development, pharmaceutical sales, healthcare marketing, or hospital relationship management.
- Proven track record of achieving sales or referral targets.

Skills & Competencies

- Excellent communication and interpersonal skills.
- Strong relationship-building and networking abilities.
- Ability to influence and engage healthcare professionals.
- Positive presentation and negotiation skills.
- Proficiency in MS Office and CRM/reporting tools.
- Self-motivated, target-oriented, and willing to travel extensively.
- Fluency in English and Malayalam

Compensation & Benefits

- Competitive salary with performance-based incentives.
- Travel allowance and reimbursement for official visits.
- Opportunities for professional growth within the organization.

Why Join Us? At Nova Craft, you will play a key role in helping couples achieve their dream of parenthood while contributing to the growth of one of Kerala's leading fertility centres.

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