The Business Development Manager will be responsible for driving revenue growth for the diagnostic centre by developing strategic relationships with doctors, hospitals, clinics, corporate organizations, insurance companies, TPAs, and institutional clients. The role focuses on increasing patient referrals, expanding the customer base, identifying new business opportunities, and strengthening the centre's market presence while ensuring sustainable business growth.

Key ResponsibilitiesBusiness Development & Revenue Growth

- Develop and execute business development strategies to achieve monthly, quarterly, and annual revenue targets.
- Identify and acquire new business opportunities across B2B, B2C, and institutional segments.
- Drive patient acquisition through referral networks, corporate partnerships, and community engagement initiatives.
- Expand the centre's presence in the assigned territory through strategic outreach and relationship management.

Doctor & Healthcare Partner Engagement

- Build and maintain strong relationships with physicians, specialists, hospitals, nursing homes, and clinics.
- Increase diagnostic referrals through regular doctor visits and scientific engagement activities.
- Organize Continuing Medical Education (CME) programs, medical meetings, and healthcare awareness initiatives.
- Address partner concerns promptly and ensure high levels of satisfaction and engagement.

Corporate & Institutional Business

- Develop partnerships with corporates for employee health check-up programs and wellness initiatives.
- Acquire and manage institutional clients, educational institutions, NGOs, and government organizations.
- Negotiate and manage corporate contracts, pricing, and service agreements.
- Ensure long-term relationship management with key accounts.

Insurance & TPA Empanelment

- Drive empanelment with insurance companies, TPAs, and healthcare networks.
- Manage documentation, contract negotiations,



and onboarding processes.
- Ensure compliance with insurer requirements and maintain strong relationships with insurance partners.
- Monitor business generated through insurance channels and identify opportunities for growth.

Marketing & Brand Promotion

- Plan and execute local marketing campaigns to enhance brand visibility.
- Coordinate health camps, screening programs, awareness drives, and promotional events.
- Work closely with the digital marketing team to generate qualified leads and improve patient engagement.
- Represent the diagnostic centre at healthcare events, conferences, and networking forums.

Market Intelligence

- Monitor competitor activities, pricing strategies, service offerings, and market trends.
- Conduct market research to identify new business opportunities and customer needs.
- Provide insights and recommendations to strengthen market positioning.

Customer Relationship Management

- Ensure excellent service experience for referring doctors, corporate clients, and institutional partners.
- Resolve escalated customer and partner concerns promptly.
- Maintain solid post-sales engagement to improve client retention and repeat business.

Reporting & MIS

- Maintain accurate records of business development activities, sales pipelines, and client interactions.
- Prepare weekly and monthly sales reports, forecasts, and business performance dashboards.
- Track key performance indicators and recommend improvement initiatives.

Experience

- 37 years of business development or sales experience in the healthcare, diagnostics, hospital, pharmaceutical, medical devices, or health insurance industry.
- Proven track record of achieving revenue targets and building strategic partnerships.
- Experience in doctor engagement, corporate sales, institutional business, or healthcare marketing is highly preferred.
- Existing network with healthcare professionals and corporate clients in the region will be an added advantage

📌 Business Development Manager For Diagnostic Centre (Proddatur)
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📍 Proddatur