Hiring Business Development Executive / BDE for a leading FMCG company based in Siliguri, West Bengal

Job title: Business Development Executive / BDE

Location: Siliguri, West Bengal

Experience Required: 2+ Years

CTC Offered: Upto 12 LPA

Qualification: Any Graduate (MBA Preferred)

Employment Type: Full-Time

Primary Purpose of Role: Business Development Executives role in General / Traditional Trade or channel sales concentrates on achieving targets through best in class execution and service. With the potential of booming growths in the city, outlet coverage and new town expansion is a key focus area. Besides this, the role-holder will be responsible for maintaining commercial hygiene as well as stock hygiene.

Finally, the real impact of the role is seen through building and maintaining effective relationships with the Distributor, Salesmen, Sales Promotors, as well as within his Line Manager team.

Roles and Responsibilities & Key Deliverables

Sales Focus

- Ensure achievement of monthly, quarterly and annual agreed Sales targets within laid down business terms
- Sales target setting and monitoring for Distributors, TSIs at a beat level
- Monitor Actual Sales and mid-course corrections and inputs to reduce variance against expectations
- Sales projection for distribution business

Area & Business Planning

- Identify potential Areas & appoint distributors in line with business strategy
- Plan & allocate ISRs basis market potential
- Formulate & execute the secondary sales plan Area wise, distributor wise, Brand wise, SKU wise
- Conduct JCMs for all TSIs every month and review area performance

Distribution Management





- Ensuring quality of market coverage through effective use of TSI and distribution network
- Develop and ensure implementation of Distribution plan across distributor territories
- Ensure category availability, visibility & freshness (Stock rotation)
- Ensure that the TSIs are servicing the market for breakages & stock destruction
- Formulate and ensure implementation of trade & consumer promotion plans
- Support micro marketing/customer activation initiatives planned for the area
- Competition tracking & providing inputs to the ASM

Distributor Management

- Educate and train the distributors on DMS systems & processes
- Ensure optimal stocking levels and high billing efficiency for all distributors
- Ensure distributor compliance to agreed service levels & credit terms
- Review distributor financial health (pipeline and outstanding)

Freezer Governance

- Ensure effective Freezer Utilization
- Monitor freezer placement and maintenance standards
- Maintain visibility and availability of products through freezer assets

Knowledge/Experience To effectively perform in this job the position holder must have: Experience Relevant minimum 3 years experience in the same space, preferably FMCG industry

Qualified/ Technical Competencies

- Business Planning and Development
- Ability to plan for sales targets, sales projections and stock planning
- Ability to identify potential business partners, geographies, channels
- Understanding market place dynamics and pulse of trade and shoppers
- Distributor Management: Distributor financial management, commercial policy, investment and ROI

For Further Assistance Call/ WhatsApp Priya: (phone hidden)

📌 Business Development Executive For a leading FMCG company in Siliguri
🏢 GIST Management Solutions
📍 Siliguri