Title: BTL Lead – Offline Marketing

Location: Bangalore

Budget: 8 - 10 LPA

Company Description The client is a fast-growing D2C omnichannel grocery startup focused on making pure, freshly milled staples a trusted daily ritual for households. Founded in 2024 by experienced entrepreneurs with successful exits, the company has raised $3 million in seed funding from leading investors.

They restores transparency and trust in food through experiential stores featuring live milling using custom stone mills designed for slow, natural grinding that preserves nutrients and flavor. With 10 stores across NCR serving households in Gurgaon, Noida, and Ghaziabad, they offer freshly milled flours, ground spices, wood-pressed oils, and minimally processed dry fruits. The company is expanding rapidly to bring freshness closer to more families and is building a brand around quality, trust, and convenience.

Role Description The BTL Lead - Offline Marketing (Bengaluru) will be responsible for planning, executing, and optimizing below-the-line marketing initiatives to drive brand awareness, footfall, and customer engagement for their offline presence. This full-time, on-site role in Bengaluru involves designing and managing local campaigns, in-store activations, sampling programs, and neighborhood outreach to bring the “freshly milled” experience closer to consumers.

The role includes coordinating with store teams, vendors, and agencies, managing event calendars, overseeing merchandising and branding materials,



and tracking performance metrics for offline campaigns. The BTL Lead will also collaborate with central marketing and operations teams to ensure consistent brand messaging, gather customer insights from the field, and refine offline strategies based on data and feedback. This position is ideal for a professional who enjoys hands-on execution, thrives in a startup environment, and is passionate about building consumer trust in food.

Qualifications

- Candidates should possess strong offline marketing and BTL campaign skills, including experience with local events, in-store activations, and neighborhood outreach.
- Candidates should possess skills in brand communication and consumer engagement, with the ability to translate brand values into impactful on-ground experiences.
- Candidates should possess planning, project management, and vendor coordination skills to manage multiple campaigns and ensure timely, high-quality execution.
- Candidates should possess data-driven thinking and analytical skills to measure campaign performance, interpret customer insights, and recommend improvements.
- Candidates should possess effective communication and collaboration skills to work closely with store operations, central marketing, and external partners.
- Experience in Ecommerce, retail, or consumer brands.
- Comfort working in a fast-paced startup setting, with a hands-on approach and willingness to spend significant time

📌 BTL Lead – Offline Marketing (Bengaluru)
🏢 Recrivio
📍 Bengaluru