About the Role

We are looking for a Social Growth & Brand Manager to drive organic growth, content execution, and brand-building initiatives across PokerBoss and other gaming brands. This is a hands-on role focused on scaling social presence through content, communities, creators, and growth experiments. Key Responsibilities

Own and execute social media calendars across Instagram, YouTube Shorts, X, Reddit, and other relevant platforms.

Translate brand strategy into engaging content, reels, campaigns, and platform-specific creatives.

Identify and leverage social media trends, internet culture, and viral content opportunities.

Drive organic growth through community engagement, trend-jacking, comment seeding, UGC campaigns, contests, and creator collaborations.

Coordinate with Design, Video, CRM, Product, and Performance Marketing teams for campaign execution.

Build and manage relationships with influencers, creators, and community pages.

Analyze campaign performance and recommend improvements through weekly insights and experiments.

Leverage AI tools for content ideation, research, caption writing, reporting, and workflow optimization.

Required

Skills

3–5 years of experience in Social Media, Brand Marketing, Growth Marketing, Content Marketing,



or Creator Marketing.

Solid understanding of Instagram, YouTube Shorts, X, Reddit, and short-form content.

Experience creating and managing weekly/monthly content calendars.

Excellent trend-spotting, storytelling, and content planning skills.

Hands-on experience with organic growth strategies and community building.

Experience coordinating with designers, video editors, and cross-functional teams.

Understanding of social media metrics such as reach, engagement, watch time, CTR, saves, shares, and follower growth.

Strong copywriting skills for captions, hooks, and creator communication.

Comfortable using AI tools such as ChatGPT, Claude, Notion AI, Higgsfield, or similar. Good to Have

Experience in Gaming, Poker, Fantasy Sports, Esports, Sports Media, Consumer Internet, or Agency environments.

Familiarity with Discord, Telegram, Reddit, and gaming communities.

Experience working with influencers and creator partnerships.

Proven track record of growing social channels organically through reels, shorts, collaborations, and community-led initiatives.

Experience building AI-powered content workflows and prompt libraries.

📌 Brand Manager (Delhi)
🏢 Baazi Games
📍 Delhi