Job Purpose The Brand Manager will be responsible for developing and executing brand strategies that strengthen Aachi's market position, increase consumer preference, and drive profitable growth. The role involves managing product portfolios, planning marketing campaigns, coordinating current product launches, analysing consumer insights, and collaborating with cross-functional teams to ensure consistent brand communication across all channels.

Key Responsibilities

Brand Strategy & Planning

- Develop annual brand plans aligned with business objectives.
- Define brand positioning, value proposition, and communication strategy.
- Monitor brand health and recommend improvement initiatives.
- Identify market opportunities for portfolio expansion.

Marketing Campaign Management

- Plan and execute ATL, BTL, and Digital marketing campaigns.
- Coordinate advertising, media planning, promotional activities, and events.
- Ensure consistent brand messaging across all consumer touchpoints.
- Measure campaign effectiveness and optimize ROI.

Product & Portfolio Management

- Manage existing product portfolio and recommend lifecycle improvements.
- Support new product development from concept to commercialization.
- Coordinate packaging development and product positioning.
- Monitor product performance and recommend corrective actions.

Consumer & Market Insights

- Conduct market research and consumer behavior analysis.
- Monitor competitor activities, pricing, promotions,



and market trends.
- Analyze sales performance and identify growth opportunities.
- Translate insights into actionable marketing strategies.

Cross Functional Coordination

- Work closely with Sales, R&D;, Production, Supply Chain, Finance, and Digital Marketing teams.
- Support sales teams with marketing materials and promotional campaigns.
- Coordinate product launches across regions and distribution channels.
- Ensure timely execution of marketing initiatives.

Budget Management

- Prepare and manage annual marketing budgets.
- Track marketing expenses and optimize resource utilization.
- Evaluate campaign ROI and marketing effectiveness.
- Ensure cost-effective execution of branding activities.

Performance Analytics

- Monitor KPIs such as market share, brand awareness, sales growth, consumer engagement, and campaign performance.
- Prepare periodic management reports and dashboards.
- Recommend strategic interventions based on data analysis.

Qualification

- MBA / PGDM in Marketing from a recognized institution.
- Certification in Digital Marketing or Brand Management will be an added advantage.

Experience

- 58 years of experience in Brand Management, Marketing, or Product Management.
- Experience in FMCG industry is mandatory.
- Exposure to food, spices, packaged foods, or consumer products preferred.
- Experience handling ATL, BTL, and Digital campaigns.

📌 Brand Manager (Chennai)
🏢 AACHI GROUP
📍 Chennai