Job Title: Brand & Storytelling Officer (Equity-Based) Company: Kefilo

Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Bengaluru, or Hyderabad)

Commitment: Part-time (20–25 Hours/Week) | Founding Team | Equity-Based

About Kefilo Kefilo is building a next-generation NutritionTech company focused on functional nutrition, preventive healthcare, food innovation, AI, and human transformation.

We are not building just another healthy food brand.

Our vision is to build India's most trusted nutrition ecosystem by combining science-backed nutrition, personalized health programs, technology, and behavioral change . Through our flagship 90-Day Transformation Program , we aim to help individuals achieve measurable and sustainable health outcomes.

As our Brand & Storytelling Officer , you will shape how the world perceives Kefilo. You will craft compelling narratives, build a premium brand identity, and ensure every piece of communication reflects our mission, values, and vision.

Key Responsibilities Brand Strategy & Positioning

- Build and strengthen Kefilo's brand identity across all online and offline touchpoints.
- Develop clear brand positioning, messaging frameworks, tone of voice, and communication guidelines.
- Ensure consistency across marketing campaigns, social media, website, product packaging, and customer communication.

Storytelling & Content Strategy
- Create compelling stories around customer transformations, nutrition science, founder journeys, product innovation, and community impact.
- Develop content strategies for LinkedIn, Instagram, YouTube, blogs, newsletters, podcasts, and PR.
- Transform complex nutrition and health concepts into simple, engaging, and relatable content.

Founder Branding
- Build the founder's personal brand through thought leadership, storytelling, interviews, podcasts, speaking opportunities, and social media.
- Plan and manage founder-led content calendars and communication strategies.
- Identify opportunities for media coverage, guest appearances, and strategic collaborations.

Campaigns & Brand Communication
- Conceptualize and execute brand campaigns that build awareness, trust, and emotional connection.
- Collaborate with designers, content creators, videographers, nutritionists, and marketers to deliver impactful campaigns.




- Develop storytelling for product launches, transformation journeys, customer testimonials, and educational initiatives.

Community & PR
- Build relationships with creators, influencers, healthcare professionals, fitness experts, media houses, and strategic partners.
- Support community-building initiatives through events, webinars, podcasts, and collaborations.
- Strengthen Kefilo's reputation through public relations and thought leadership.

Cross-Functional Collaboration
- Work closely with digital marketing, design, product, nutrition, and leadership teams to ensure every customer interaction reflects the Kefilo brand.
- Continuously research market trends, consumer insights, and competitor positioning to refine brand strategy.

Who Should Apply?
- Bachelor's or Master's degree in Marketing, Branding, Communications, Journalism, English, Mass Communication, or related fields.
- Experience in branding, storytelling, content strategy, copywriting, communications, or public relations.
- Strong writing, communication, and creative thinking skills.
- Passion for building meaningful brands that create emotional connections.
- Entrepreneurial mindset with the ability to build a brand from scratch.

Preferred Skills

- Brand Strategy & Positioning
- Storytelling & Copywriting
- Content Marketing
- Founder Branding
- Social Media Strategy
- Public Relations & Media Outreach
- Community Building
- Creative Campaign Planning
- AI-assisted Content Creation Tools
- Basic understanding of SEO and digital marketing

Immediate Priorities (First 90 Days)
- Develop Kefilo's brand positioning, messaging framework, and storytelling guidelines.
- Build a founder-led content strategy across LinkedIn, Instagram, and YouTube.
- Create compelling narratives around customer transformation stories and the 90-Day Transformation Program.
- Standardize brand communication across digital platforms, presentations, website, and marketing materials.




- Build relationships with creators, media, healthcare professionals, and strategic partners.
- Support product launches and awareness campaigns with impactful storytelling.

What You'll Gain
- Become a founding member of a rapid-growing NutritionTech startup.
- Equity ownership with long-term wealth creation potential.
- Work directly with the founder to shape the company's brand and public identity.
- Build a nationally recognized brand from the ground up.
- Collaborate with marketing, product, nutrition, design, and leadership teams.
- Gain deep experience in branding, storytelling, content strategy, and startup growth.

Equity-Based Opportunity This is an equity-only founding team role .

There is no fixed salary during the initial bootstrapping phase . Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

- 3–4 strategic discussions with the founder.
- A 1-month NDA-based collaboration phase to evaluate creativity, strategic thinking, ownership, and execution.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and long-term commitment.
- A 5-year vesting structure for all core founding members.

Ideal Candidate Profile We Are Looking For Someone Who

- Has 2–6+ years of experience in branding, storytelling, communications, content strategy, or public relations.
- Has successfully built or contributed to a brand's identity and growth.
- Can transform complex ideas into memorable stories that inspire trust and action.
- Enjoys working in a startup where creativity, experimentation, and ownership are valued.
- Bonus if you have experience in HealthTech, NutritionTech, Wellness, FoodTech, D2C brands, or founder branding.

We're Looking For We are not looking for someone who simply writes social media posts or marketing copy.

We are looking for a founding Brand & Storytelling Officer who can define Kefilo's voice, build a powerful emotional connection with customers, shape the founder's public narrative, and establish Kefilo as one of India's most trusted NutritionTech brands through authentic, science-backed, and impactful storytelling.

Skills: content strategy,storytelling,communication,branding

📌 Brand and storytelling officer ( Part-time, Equity only) (India)
🏢 Kefilo
📍 India