Business Development Officer (BDO) - HoReCa Segment |
Location: Kolkata /Noida
Experience: 5+ years in HoReCa sales/business development
Education: Graduation or above
Fuel HoReCa growth at our edible company as a BDO (Frontline Executive) reporting to BDM! Execute territory objectives in distribution enhancement, field operations, account expansion, NPD rollout, and retention to hit frontline targets.
Core Objectives:
- Distribution enhancement: Identify and onboard HoReCa distributors and maximize productive calls ; drive consistent order frequency, credit adherence (SAP), and SKU availability at account level.
- Field Execution: Adhere to journey plans ; execute classified visits to boost call effectiveness and complete trainings.
- Account Expansion:
Open new high-potential HoReCa outlets in respective territory; ensure complete coverage of assigned accounts.
- NPD Rollout: Secure trial conversions and rapid distribution; fully execute promos (sampling, displays, upselling).
- Accounts Retention Focus: Eliminate churn; grow volume and order value via upsells/cross-sells; achieve robust NPS feedback.
- Focus on Range Selling with a drive to deliver targets with high weightage given to Food Category
Who You'll Be:
- 5+ years in FMCG with HoReCa expertise preferably from Oil & Foods companies
- Field-strong with HoReCa networks; travel-ready.