Creative Campaign Development &

- Brand Storytelling

- Develop integrated creative communication concepts for OTT originals, acquired content, and platform campaigns across digital, social, video, on-platform, and offline touchpoints.

- Translate content positioning, audience insights, and marketing objectives into compelling campaign narratives and creative territories.

- Contribute to campaign ideation from concept through execution, ensuring consistency across all consumer touchpoints.

- Create communication frameworks that differentiate titles while reinforcing the overall OTT brand.

Expectation:

Deliver distinctive, insight-led creative campaigns that maximise audience interest and title discovery.

- Content Marketing &
- Audience Engagement

- Develop title-specific communication strategies based on genre, audience behaviour, cultural trends, and competitive landscape.

- Collaborate with marketing strategy and research teams to identify audience motivations and content hooks.

- Shape messaging, key visuals, promotional films, trailers, social content, and digital assets that enhance consumer engagement.

- Ensure campaigns are optimised for different audience segments and platform objectives.

Expectation:

Build campaigns that generate excitement, conversation, and sustained audience engagement.

- Creative Execution &
- Production Management

- Partner with internal creative teams and external agencies to execute campaign assets across multiple formats.

- Guide the development of trailers, promos, digital films, key art, social creatives, outdoor campaigns, and branded content.

- Review creative outputs to ensure quality, consistency, and alignment with campaign objectives.

- Manage timelines, creative reviews, stakeholder feedback, and production deliverables.

Expectation:

Deliver high-quality creative assets on time while maintaining strong creative standards.

- Cross-Functional Collaboration &
- Campaign Delivery

- Work closely with Marketing, Content,



Product, PR, Media, Social, Partnerships, and Production teams throughout campaign planning and execution.

- Coordinate campaign calendars, creative milestones, approvals, and launch readiness.

- Align multiple stakeholders around campaign objectives, creative direction, and execution priorities.

- Identify risks, manage dependencies, and ensure smooth delivery across functions.

Expectation:

Enable seamless campaign execution through proactive stakeholder management and collaboration.

- Creative Excellence &
- Innovation

- Stay current with global entertainment marketing, OTT campaigns, emerging creative formats, social trends, and audience behaviour.

- Benchmark competitor campaigns and identify opportunities to elevate creative standards.

- Explore innovative storytelling formats, creator collaborations, experiential activations, and emerging digital platforms.

- Champion fresh ideas that strengthen the platform's creative identity.

Expectation:

Continuously raise the creative benchmark through innovation and best-in-class entertainment marketing.

- Campaign Performance &
- Creative Effectiveness

- Monitor campaign performance across awareness, engagement, reach, and viewership metrics.

- Analyse audience response, campaign effectiveness, and creative learnings.

- Partner with analytics teams to evaluate campaign outcomes and recommend optimisation opportunities.

- Document key learnings and develop best practices for future launches.

Expectation:

Use performance insights to continuously improve creative effectiveness and marketing impact.

Success Metrics

- Delivery of high-quality, strategically aligned creative campaigns.

- Growth in campaign awareness, engagement, and title viewership.

- Robust stakeholder feedback on creative quality, collaboration, and execution.

- Timely delivery of campaigns across multiple launches.

- Contribution to platform brand equity and audience engagement.

Continuous improvement in creative effectiveness through data-driven learning

📌 Associate Director - Creative Communications (Mumbai)
🏢 JioStar
📍 Mumbai