The Team This role sits within Strategy & Media Monetisation at Purplle. The team owns Purplle's media and monetisation business — building commercial products that brands pay for, and building the infrastructure to prove those products work.

About The Role Purplle's off-platform monetisation business helps brands grow on Purplle by reaching its beauty audience outside the app — through managed influencer programs, performance campaigns, sampling, and newer models actively being developed. The portfolio is expanding. This role owns the off-platform monetisation business end-to-end: the product portfolio, the GTM strategy, the revenue number, and the team that delivers it.

You will identify new off-platform marketing levers, write the business requirements to get them built, design how they're packaged and priced, and sell them. You will manage a team of influencer managers who own delivery. You will hold the brand relationship from first conversation through deal closure, campaign delivery, and renewal.

This is not a campaign execution role. It is a commercial and product strategy role with full P&L; accountability.

What You Will Do Portfolio Strategy and GTM Own the GTM strategy for the entire off-platform monetisation portfolio — how products are positioned, packaged, priced, and sold Identify gaps in the off-platform marketing stack and build the commercial case for new levers Write business requirements for new monetisation products and work with the product team to get them built Design the launch strategy for new products — brand targeting, pricing rationale, pitch narrative, sales process Track portfolio performance and recommend adjustments to product mix, pricing, and GTM approach Commercial Ownership Own the revenue target for off-platform brand growth programs





Build and manage an active brand pipeline — proactive and outbound, not inbound-dependent Lead brand conversations from prospecting through negotiation, contract closure, and billing Drive renewals and upsells at every post-campaign readout Program Design and Delivery Design brand growth programs combining influencer marketing, performance campaigns, sampling, and emerging formats — matched to brand objectives, audience strategy, and budget Define measurement approach and commit to outcome ranges at deal closure

Coordinate program execution across your team and internal functions

Deliver post-campaign readouts with actual vs committed outcome comparisons New Product Development Identify whitespace in Purplle's off-platform monetisation stack through brand conversations, market signals, and platform data Size the commercial chance and build the internal business case

Write detailed business requirements for product and tech — what needs to be built, why, and what commercial success looks like Own the GTM when the product is ready to sell Team Management Lead and manage a team of influencer managers

Set campaign briefs, quality standards, and delivery expectations

Own hiring, onboarding, and performance management for the team Internal Stakeholder Management Work with KAMs on brand relationships, pipeline, and onboarding dependencies

Brief marketing and product on program requirements and timelines





Partner with analytics for measurement design and post-campaign reporting

Coordinate with in-app media team to ensure off-platform and on-platform surfaces are aligned before campaigns go live External Stakeholder Management Own the relationship with brand KAMs, category managers, and where relevant, brand leadership Navigate brand-side budget approvals and internal dependencies

Present program proposals and post-campaign readouts to senior brand stakeholders What You Will Bring Experience 3 to 5 years across digital marketing, influencer marketing, demand generation, media monetisation, or a combination Has carried a revenue or pipeline number with end-to-end ownership — not execution post-sale Has managed a team with accountability for output quality and performance

Has worked in environments requiring cross-functional alignment without direct authority

Prior exposure to product development or GTM for new commercial products is a strong advantage Skills and Knowledge Deep working knowledge of influencer marketing — creator selection, briefing, amplification, and measurement Solid understanding of performance marketing (Meta, Google) and attribution

Can write a business requirement that a product team can act on

Can build a commercial proposal and present it to a brand marketing or category team

Comfortable with platform and campaign data

Clear written and verbal communication across internal and brand-facing contexts What Will Make You Stand Out Experience on a marketplace, platform, or media business

Exposure to D2C or FMCG brand teams — understands how brand budgets move and what brand managers are accountable for Has GTM'd a new commercial product, not just sold an existing one

Has built a pipeline proactively rather than managed inbound Based in: Mumbai

📌 Assistant Manager/ Manager - Monetisation & Brand Growth (Mumbai)
🏢 Purplle.com
📍 Mumbai