To identify, qualify, and convert potential business leads through effective lead generation, digital marketing, event participation, and client engagement activities. The role aims to strengthen brand presence, enhance customer experience, and contribute to achieving monthly sales and marketing targets.
KEY ACCOUNTABILITIES ( Set of key duties and responsibilities)
Lead Generation
- Generate qualified business leads through cold calling, networking, social media outreach, and email marketing.
- Maintain and update lead data using CRM systems and lead tracking sheets.
- Achieve a target of qualified leads per month. Sales Conversion
- Conduct client meetings, product presentations, and follow-ups to close deals.
- Track and report conversion ratio (% of deals closed vs. meetings held) via CRM dashboard.
- Support Sales Team in achieving overall monthly targets. Event & Campaign Management
- Plan and execute marketing events, exhibitions, and trade shows.
- Ensure on-time event execution and positive feedback from attendees.
- Track leads generated post-event and analyze conversion effectiveness.
- Measure event ROI and maintain reports in CRM. Digital Marketing & Social Media
- Support digital campaigns on platforms like Meta, LinkedIn, and Instagram.
- Achieve 20% monthly growth in social media followers and engagement.
- Attribute minimum 15% sales growth to digital or promotional activities.
- Coordinate with design and content teams to ensure consistent brand messaging.
Brand & Communication Compliance
- Ensure 100% compliance with brand guidelines across all marketing collaterals, social posts, and communications.
- Maintain communication discipline by adhering to company standards for client communication, email format, and proposal templates.
- Participate in brand audits and implement corrective actions from feedback.
Customer Experience Management
- Collect and analyze customer feedback using CSAT or NPS surveys.
- Ensure timely resolution of complaints and maintain a 90%+ feedback resolution rate.
- Document customer insights and relay to internal teams for improvement.
Forecasting & Reporting
- Prepare and submit accurate monthly sales forecasts and performance reports.
- Achieve 100% reporting discipline all reports submitted by the set deadline.
- Monitor forecast accuracy by comparing actual sales vs. projections.
Response Efficiency
- Ensure prompt and skilled communication with prospects and customers.
- Maintain average response time within standard SLA and ensure 90%+ query closure.
- Track performance through CRM or email response logs.
Training & Knowledge Enhancement
- Actively participate in internal/external training, workshops, and knowledge-sharing sessions.
- Attend a minimum of one training session per quarter and implement learnings in day-to-day activities