Job Summary

We are looking for an experienced and result-oriented Marketing Manager with a proven background in the real estate industry. The ideal candidate will be responsible for planning and executing strategic marketing initiatives to generate quality leads, enhance brand visibility, and support sales performance. The candidate should possess strong leadership skills with hands-on experience in managing and mentoring a marketing team.

Key Responsibilities

- Develop and implement comprehensive marketing strategies for residential and commercial real estate projects.

- Plan and execute ATL, BTL, and digital marketing campaigns to maximize lead generation and brand awareness.

- Manage marketing budgets and ensure optimum ROI across all campaigns.

- Lead and supervise the marketing team, assign responsibilities, monitor performance, and drive productivity.

- Coordinate with the Sales team to align marketing initiatives with business objectives and sales targets.

- Work closely with creative agencies, digital marketing partners, media houses, and vendors for campaign execution.

- Oversee branding activities, project launches, exhibitions, promotional events, and corporate events.

- Monitor campaign performance using analytics tools and prepare regular MIS and performance reports.

- Conduct market research, competitor analysis, and customer behavior studies to identify growth opportunities.

- Ensure consistent brand positioning across all online and offline marketing channels.

- Manage social media presence,



website updates, CRM-based marketing campaigns, and lead nurturing activities.

- Build and maintain relationships with channel partners, advertising agencies, and external stakeholders.

Required Skills

- Robust knowledge of the real estate marketing lifecycle.

- Expertise in digital marketing, performance marketing, SEO, SEM, social media, and lead generation.

- Experience in ATL, BTL, branding, PR, and event management.

- Excellent team leadership and people management skills.

- Strong analytical, budgeting, and reporting capabilities.

- Excellent communication, negotiation, and stakeholder management skills.

- Proficiency in MS Excel, PowerPoint, CRM tools, and marketing analytics platforms.

Preferred Experience

- Minimum 12+ years of experience in marketing, in the real estate sector.

- Proven experience in handling a marketing team and driving business growth.

- Experience in launching residential or commercial real estate projects.

- Strong network with media agencies, digital partners, and marketing vendors.

- Ability to work in a fast-paced, target-driven environment.

Key Performance Indicators (KPIs)

- Lead generation targets.

- Cost per lead (CPL) and Return on Marketing Investment (ROMI).

- Campaign effectiveness and conversion rates.

- Brand visibility and market reach.

- Team performance and productivity.

- Timely execution of marketing campaigns and project launches.

- Sales support and contribution to revenue growth.

📌 Assistant General Manager Marketing (Bhubaneswar)
🏢 EVOS BUILDCON
📍 Bhubaneswar