Area Sales Manager – Traditional Trade I.

Business Key Result Areas: · Consistent Topline (Primary & Secondary) & Bottomline target achievement · Increasing the Market Share · Channel Development · People Development II.

Operations: · Sales Management o Accurate Annual Sales Forecast, Budgeting &

• Achievement as per plan o Sales Plan Preparation, Goal Setting &

• Target Management – Monthwise, SKU wise, SO wise, Distributor wise Targets (Volume, Value) o Ensuring achievement of secondary sales targets in line with primary through daily secondary app data analysis and review with the sales team o Distributor Appointment &

• Development: As per financial strength & credibility, growth capacity, similar product range, distributor salesman etc o Ensuring fair & thorough implementation of the Trade Schemes & promotional activities as planned by the Marketing Team & the Sales Management o Sales Team Building, Development, Motivation &

• Management o Sales Reviews &

• Performance/ Productivity Management o Returns Management · Business Intelligence &





• Analytics (External &

• Internal) o External Market &

• Competitor Information for various decisions – Pricing, Trade Schemes, Products, Policies, etc · Policies &

• SOPs Implementation: o Sales Process Implementation o Distribution Policies &

• Channel/ Partner SLAs o Customer Credit Policies o Returns Management o All other policies implemented from time to time Profile: · Overall traditional trade sales experience of around 5 to 10 years · Should have independently handled area sales operations for atleast one division/ Brand in the FMCG industry for at least 3 to 4 yrs · Should have worked in multiple territories as a part of his/ her sales role i.e. Should have a complete insight of the said Area –sales trends, culture, distribution etc · Robust understanding of Trade Marketing Strategies · Experience with handling sales related process automation tools would be an added advantage

📌 ASM - Bangalore (Mumbai)
🏢 J.L. Morison India
📍 Mumbai