- Achieve primary and secondary sales targets for assigned regions
- Drive volume growth and ensure consistent business expansion
- Implement company sales strategies in the market.
Territory Management . Plan regular market visits and route coverage Identify current business opportunities and expand market reach
Distribution Management
Appoint, manage, and motivate distributors.
Ensure adequate stock availability and timely replenishment.
Monitor distributor ROI and operational efficiency
Retail Execution
Increase numeric and weighted distribution
Ensure proper product placement, visibility, and merchandising
Build strong relationships with retailers and wholesalers
Market Intelligence
Track competitor activities,
pricing, and schemes
Share regular market feedback and insights
Identify gaps and recommend corrective actions
Reporting & Compliance
Maintain daily, weekly, and monthly sales reports
Ensure adherence to company policies and sales processes
Track KPIs and report performance to the Area Sales Manager
Key Performance Indicators (KPIs)
Achievement of sales targets (primary & secondary)