– Area Sales Manager (ASM) – General Trade Job Title: Area Sales Manager (ASM) – General Trade (GT)

Location: Mumbai

Experience: 8–12 Years

CTC: Up to 18 LPA

Working Days: 6 Days a Week Job Summary

We are looking for an experienced Area Sales Manager – General Trade (GT) to drive sales growth and distribution in the assigned territory. The ideal candidate should have a strong background in FMCG Food or Spices with expertise in distributor management, territory sales, team handling, and achieving primary and secondary sales targets.

Note

Preferred Industry: FMCG – Food or Spices only

Avoid: Dairy, Tobacco

Only General Trade (GT) experience – Candidates with combined GT + Modern Trade (MT) experience will not be considered.

No relocation candidates.

Key Responsibilities

Achieve primary and secondary sales targets within the assigned territory.

Expand numeric and weighted distribution while ensuring product availability.





Manage and strengthen distributor and channel partner relationships.

Drive product visibility and retail execution across GT outlets.

Lead, mentor, and monitor the performance of the sales team.

Track collections and ensure financial discipline.

Prepare sales forecasts, monitor inventory, and maintain MIS reports.

Execute trade promotions, BTL activities, and market development initiatives.

Ensure smooth day-to-day sales operations and territory management. Requirements

8–12 years of experience in FMCG General Trade (GT) sales.

Robust experience in distributor and channel management.

Proven track record of consistently achieving sales targets.

Hands-on experience in team handling and territory management.

Excellent communication, analytical, and leadership skills.

Preferred Industry

FMCG – Food

FMCG – Spices

📌 Area Sales Manager - Mumbai General Trade
🏢 2COMs
📍 Mumbai