Position: Area Sales Manager (ASM)

Department: Sales

Reporting To: Sales Head / Director

Key Responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Expand Dharti Namkeen’s distributor and dealer network.
- Identify new business opportunities within the assigned territory.
- Increase market penetration across retail, wholesale, and institutional segments.
- Develop and execute area-wise sales plans.

Distributor Management

- Appoint new distributors after market evaluation.
- Build strong relationships with existing distributors.
- Monitor distributor stock levels and order frequency.
- Resolve distributor concerns promptly.
- Ensure timely collection of outstanding payments where applicable.

Retail Market Development

- Visit retail outlets regularly.
- Increase product availability and visibility.
- Ensure proper product placement and merchandising.
- Monitor competitor products, pricing, and promotional activities.
- Identify opportunities for increasing secondary sales.

Team Management

- Recruit, train, and mentor Sales Executives and Sales Representatives.
- Set daily and monthly sales targets for the team.
- Conduct regular market visits with sales staff.
- Review employee performance and provide coaching.
- Maintain discipline and productivity within the sales team.

Customer Relationship Management

- Build long-term relationships with retailers, distributors, and key customers.
- Resolve customer complaints professionally.
- Collect feedback from retailers and consumers.
- Improve customer satisfaction through timely support.

Market Intelligence





- Conduct regular market surveys.
- Monitor competitor launches, pricing, schemes, and promotions.
- Identify market trends and customer preferences.
- Recommend new product opportunities and market expansion strategies.

Sales Planning & Execution
- Prepare monthly beat plans and travel schedules.
- Ensure effective territory coverage.
- Implement company sales schemes and promotional campaigns.
- Support new product launches in the assigned area.
- Coordinate with marketing for local promotional activities.

Reporting & Documentation

- Submit Daily Sales Reports (DSR).
- Prepare Weekly and Monthly Sales Reports.
- Maintain records of distributor visits and retailer interactions.
- Track target achievement and market performance.
- Report market insights and business opportunities to management.

Inventory & Supply Coordination
- Monitor stock availability at distributor and retail levels.
- Prevent stock-outs and overstocking.
- Coordinate with warehouse and logistics for timely deliveries.
- Ensure smooth supply chain operations in the territory.

Collection & Commercial Compliance

- Monitor payment collections from distributors.
- Ensure adherence to company credit policies.




- Minimize overdue outstanding amounts.
- Coordinate with accounts regarding payment issues.

Brand Development

- Increase Dharti Namkeen’s brand presence across the territory.
- Ensure proper branding materials are displayed.
- Execute local promotional activities, sampling, and retailer engagement programs.
- Maintain visibility standards across all outlets.

Key Performance Indicators (KPIs)

- Achievement of monthly sales targets.
- Territory sales growth.
- New distributor appointments.
- New retail outlet additions.
- Secondary sales growth.
- Market coverage percentage.
- Product availability across outlets.
- Collection efficiency.
- Team productivity.
- Distributor satisfaction.
- Retailer satisfaction.
- Market share growth.
- Sales report accuracy and timeliness.

Preferred Qualifications

- Bachelor’s degree in Business, Marketing, or a related field., NO BARS FOR THE RIGHT CANDIDATE.

we appreciate the creativity and ownership you bring
- 3–7 years of FMCG sales experience, preferably in food or namkeen products.
- Solid knowledge of distributor management and retail sales.
- Proven experience in leading field sales teams.
- Excellent negotiation, communication, and analytical skills.
- Willingness to travel extensively within the assigned territory.
- Valid driving licence and ability to conduct regular market visits.

Pay: ₹16,035.54 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
- Leave encashment

Work Location: In person

📌 Area Sales Manager (Udhana)
🏢 Dharti Food Products
📍 Udhana