Job Title: Area Sales Manager (ASM) Department: Sales – MDF Division Company: Century Plyboards (India) Ltd.

Location: Salary : Depends on Interview and Current CTC) Job Summary The Area Sales Manager (ASM) will be responsible for driving sales growth of Particle Board products within the assigned territory. The role involves developing dealer networks, managing distributor relationships, achieving sales targets, and expanding market presence among dealers, carpenters, contractors, and furniture manufacturers.

Key Responsibilities Sales & Business Development

Achieve monthly and annual sales targets for Particle Board products.

Develop and expand the dealer and distributor network in the assigned territory.

Identify current business opportunities with furniture manufacturers, contractors, and interior designers.

Ensure effective market coverage and increase market share.

Channel Management

Manage relationships with dealers, distributors, and channel partners.

Monitor distributor stock levels and ensure product availability in the market.

Implement company schemes, promotional activities, and trade programs.

Market Development

Conduct regular market visits to identify new dealers and business opportunities.

Promote Particle Board products among carpenters, architects, and interior designers.

Organize product awareness programs and carpenter meets.

Competition Tracking

Monitor competitor activities, pricing, and market strategies.

Provide regular feedback to management on market trends and customer requirements.

Team Coordination

Coordinate with marketing, logistics, and supply chain teams for smooth operations.

Support sales executives and ensure proper market execution.

Reporting

Prepare and submit daily, weekly, and monthly sales reports.

Track sales performance and ensure achievement of KPIs.

Key Performance

Indicators (KPIs) Sales volume and revenue growth





Dealer/distributor network expansion

Market share in the territory

Collection and outstanding management

Product visibility and brand promotion

Qualification

Graduate / MBA in Sales & Marketing preferred.

Experience

5–8 years of sales experience in plywood / MDF / particle board / laminate / building materials industry.

Skills Required Strong dealer network management

Job Requirements

Sales & Business Development Achieve monthly and annual sales targets for Particle Board products. Develop and expand the dealer and distributor network in the assigned territory. Identify new business opportunities with furniture manufacturers, contractors, and interior designers. Ensure effective market coverage and increase market share. 2.

Channel Management

Manage relationships with dealers, distributors, and channel partners. Monitor distributor stock levels and ensure product availability in the market. Implement company schemes, promotional activities, and trade programs. 3.

Market Development

Conduct regular market visits to identify new dealers and business opportunities.

Promote Particle

Board products among carpenters, architects, and interior designers. Organize product awareness programs and carpenter meets. 4.

Competition Tracking

Monitor competitor activities, pricing, and market strategies. Provide regular feedback to management on market trends and customer requirements. 5.

Team Coordination

Coordinate with marketing, logistics, and supply chain teams for smooth operations. Support sales executives and ensure proper market execution. 6.

Reporting

Prepare and submit daily, weekly, and monthly sales reports. Track sales performance and ensure achievement of KPIs.

Key Performance

Indicators ( KPIs ) Sales volume and revenue growth Dealer/distributor network expansion Market share in the territory Collection and outstanding management Product visibility and brand promotion

📌 Area Sales Manager ASM (Vijayawada)
🏢 Century Plyboards (I
📍 Vijayawada