Position: App Growth Specialist (Google & Apple Ads)

Experience: 25 Years

Location: Hyderabad

Work Mode: In-Office

Employment Type: Full-Time.

About the Role

We're looking for an analytical, hands-on, and growth-focused App Growth Specialist to join our team in Hyderabad.

This is an in-office role for someone who understands mobile app acquisition, performance marketing, and user growth. Your primary responsibility will be planning, launching, optimizing, and scaling app install campaigns across Google Ads and Apple Search Ads to drive profitable growth for our apps.

You'll work closely with our creative strategy, product, and analytics teams to continuously improve campaign performance, identify growth opportunities, and optimize the complete user acquisition funnel from ad click to revenue.

This role is ideal for someone with 2 to 5 years of experience who enjoys experimenting, making data-driven decisions, and continuously improving campaign performance in a fast-moving startup environment.

Key Responsibilities

- Plan, launch, and manage app install, In-app events campaigns across Google Ads, including App Campaigns, Search, Display, YouTube, Demand Gen, and other relevant campaign types.
- Manage and optimize Apple Search Ads campaigns to improve app visibility, installs, and revenue.
- Monitor campaign performance daily and continuously optimize bids, audiences, budgets, creatives, and campaign structures.
- Analyze acquisition funnels and identify opportunities to improve conversion rates from install to revenue.
- Work closely with the creative strategy team by sharing performance insights, testing hypotheses, and recommending new creative directions based on campaign data.
- Plan and execute structured A/B tests to improve campaign efficiency and scale winning strategies.
- Manage App Store Optimization (ASO), including keyword research, store listing improvements, screenshots, descriptions,



metadata, and ongoing optimization.
- Use Firebase, GA4, Google Ads, Play Console, App Store Connect, and attribution platforms to analyze user behavior and campaign performance.
- Track key acquisition metrics and prepare regular performance reports with actionable insights.
- Stay updated with changes in Google Ads, Apple Search Ads, Play Store policies, App Store policies, ASO best practices, and mobile growth trends.
- Collaborate closely with product, engineering, and marketing teams to improve conversion and long-term revenue.

Required Skills & Qualifications

- 0 to 2 years of experience in content creation, social media, influencer coordination, video production, or a related role.
- Good communication skills to coordinate with influencers, internal teams, and external creators.
- Comfortable shooting videos using a phone or camera, with a good sense of framing, lighting, angles, and audio.
- Strong understanding of short-form content, reels, trends, memes, hooks, and social media behavior.
- Understanding of influencer campaign execution, content approvals, deliverable tracking, and performance measurement.
- Ability to think creatively and come up with fresh ideas for both ads and organic content.
- Should be organized, proactive, and able to manage multiple content tasks at the same time

What we are Looking for

- Someone who takes complete ownership of campaign performance and continuously looks for opportunities to improve results.
- Someone who makes decisions based on data rather than assumptions.
- Someone who enjoys testing current ideas, learning from experiments, and scaling what works.
- Someone who stays updated with changes in Google's advertising ecosystem, Apple Search Ads, ASO, and mobile growth best practices.
- Someone who is proactive, curious, and comfortable working in a fast-moving startup environment.
- Experience scaling consumer mobile apps would be a strong plus.

📌 App Growth Specialist (Hyderabad)
🏢 Beworld Web services
📍 Hyderabad