What you bring in: :

- 7+ Years experience in media research and measurement at Streaming, TV, digital media companies or media agencies
- Robust understanding of methodology, data, and systems from syndicated research providers (e.g. Nielsen, Intage, Macromill, Kantar, etc.) and direct digital technology and analytics.
- Experienced in effectiveness measurements such as Reach & Frequency, Incremental lift, Brand lift, Sales Lift, A/B testing, Marketing Mix Models, Search Lift and bespoke campaign effectiveness studies. Including questionnaire scripting.
- Strong understanding of methodology, data, and systems from syndicated research providers (e.g. GWI, etc.) as well as direct digital technology and analytics.
- Demonstrated ability to generate strategic insights from rigorous analysis.
- Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying. Ideally with a TV focus
- Demonstrated ability to generate strategic insights from rigorous analysis.




- Self-starter and self-motivated with strong communication skills and expertise in managing larger-scale, complex projects.

The impact you will create:

- Design and Conduct research and generate insights that effectively convey the story of Truecallers Ads in India to local market and advertiser clients, with a focus on campaign effectiveness, reach and frequency, campaign verification, and measurement.
- Integrate audience insights into reports and narratives to ensure a comprehensive representation of Truecallers strengths.
- Use proprietary and syndicated tools to create regular reporting for stakeholders (both internal and external)
- Manage the day-to-day effectiveness study process with third-party vendors from end to end such as sales requests, vendor intake, survey drafting, analysis, report creation, and presentation. Working closely with Sales Account Managers.
- Partnering with advertisers to create category-specific learning agendas & playbooks, bringing innovative approaches to the table.

📌 Ads Measurement Senior Partner (Bengaluru)
🏢 Truecaller
📍 Bengaluru