Your Role

We are seeking a skilled Adobe Campaign Developer to design, develop, and support customer engagement and marketing automation solutions using Adobe Campaign. The ideal candidate will be responsible for implementing multi-channel campaigns, building workflows, integrating customer data sources, and ensuring seamless execution of marketing initiatives. You will collaborate with marketing, data, and technology teams to deliver personalized customer experiences at scale.

In This Role, You Will Play a Key Role In:

- Developing and maintaining marketing campaigns using Adobe Campaign Classic (ACC) or Adobe Campaign Standard (ACS).
- Designing and implementing campaign workflows, journeys, and automation processes.
- Creating and managing customer segmentation, audience targeting, and personalization strategies.
- Building and optimizing email, SMS, and push notification campaigns.
- Integrating Adobe Campaign with CRM, CDP, data warehouses, and third-party applications.
- Developing data extraction, transformation, and loading (ETL) processes to support campaign operations.
- Monitoring campaign performance and ensuring successful campaign execution.
- Troubleshooting campaign delivery, workflow, and data integration issues.
- Supporting marketing teams with campaign configuration, testing, and deployment.
- Ensuring compliance with data privacy, security, and governance standards.

Your Profile

Top 5 Technical Skills

1. Adobe Campaign (Classic/Standard)

- Robust expertise in campaign development, workflow design, delivery management, and personalization.
- Experience in creating and managing multi-channel marketing campaigns.

1.



SQL & Database Management

- Advanced SQL skills for audience segmentation, data extraction, profiling, and campaign reporting.
- Experience with relational databases such as Oracle, SQL Server, or PostgreSQL.

1. JavaScript & Scripting

- Proficiency in JavaScript, JSSP, and custom scripting within Adobe Campaign.
- Experience in workflow customization and automation development.

1. API & Integration Development

- Hands-on experience with REST/SOAP APIs, CRM integrations, and third-party marketing platforms.
- Ability to integrate Adobe Campaign with Adobe Experience Cloud and external systems.

1. HTML & Email Development

- Strong knowledge of HTML, CSS, and responsive email template development.
- Experience in email rendering optimization and cross-platform compatibility testing.

Required Qualifications

- Bachelor's degree in Computer Science, Information Technology, or a related field.
- 3+ years of experience in Adobe Campaign development and implementation.
- Strong understanding of marketing automation concepts and customer lifecycle campaigns.
- Experience with data modeling, audience segmentation, and campaign execution.
- Knowledge of email deliverability best practices and campaign optimization.
- Excellent problem-solving and analytical skills.

Preferred Skills

- Experience with Adobe Experience Platform (AEP) and Adobe Journey Optimizer.
- Knowledge of Adobe Analytics and Adobe Target.
- Experience with cloud platforms such as Azure, AWS, or Google Cloud.
- Familiarity with ETL tools and data integration frameworks.
- Adobe Campaign Developer or Adobe Experience Cloud certifications preferred.

📌 Adobe Campaign Developer (Bengaluru)
🏢 Capgemini
📍 Bengaluru