Adobe CDP + CJA Specialist • Vaibhav is a highly skilled digital marketing skilled with certifications including Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert • in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe Qualified in Adobe Experience Platform, and SFMC Email Specialist.

- Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation • Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model • Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models,



and segmentation aligned with CDP audiences • Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks • Owned consent enforcement, governance labels, and pre-activation audience QA processes • Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP • Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties this Requirement now please what i need to look for explain in simple

📌 Adobe CDP + CJA Specialist (Bengaluru)
🏢 Zensar
📍 Bengaluru