Assistant Professor (Branding And Advertisement) | School of Branding & Advertising, NMIMS ? Location: In office, Mumbai ? School: School of Branding & Advertising (SOBA), NMIMS Deemed-to-be University The School of Branding & Advertising (SOBA) at SVKM's NMIMS Deemed-to-be University, Mumbai, is dedicated school for branding and advertising — built on the belief that the future of business is inseparable from the future of brand. The school offers a curriculum that is equal parts academic and applied — drawing from the disciplines of marketing, consumer behavior, media planning, creative communication, digital strategy, and general management. Students are not simply prepared for the industry;

they are prepared to lead it. If you have spent years doing meaningful work in marketing, branding, advertising, media, or communication — and you are ready to shape the next generation of professionals in this space — SOBA is where that experience finds its highest purpose. We seek committed academicians and industry professionals who can blend academic rigor with real-world insights in branding, advertising, and communication. ? Areas of Expertise: Brand Strategy &

• Management | Advertising Strategy &

• Campaign Planning | Consumer Insight &

• Behaviour | Account Planning &

• Brand Communication | Luxury &

• Lifestyle Branding | Purpose-Led &

• Sustainable Branding | Brand Identity &

• Visual Language | Media Strategy for Brand Building | Global &

• Cross-Cultural Branding | Multi-Category Industry Branding ✅ Eligibility Criteria Minimum 10 years of total work experience.



We are looking for at least 5 years in industry roles related to Agency experience spanning multiple categories — FMCG, luxury& lifestyle, consumer durables, and diverse sectors — with exposure to both high-growth startups and large-scale enterprises is strongly preferred.

PhD in or related field preferred like: Brand Management; Candidates with MBA (Marketing/Branding/Communication/ Advertisement ) will be strongly considered ? Key Responsibilities TEACHING & LEARNING:

- Deliver engaging lectures, workshops, and case-based sessions while integrating industry insights, live projects, and brand simulations into pedagogy RESEARCH & SCHOLARLY ACTIVITY:
- Conduct and publish impactful research in ABDC/ SCOPUS indexed journals on the topics of marketing, branding, advertising, consumer behavior, or digital communication.

MENTORSHIP & STUDENT ENGAGEMENT:

- Guide students in Campus activities, OCAC initiatives, Digital Media & Marketing Communication and Creative Communication & Execution tracks;

mentor them on internships, live briefs, and career pathways;

encourage participation in brand festivals, competitions, and industry showcases.

INDUSTRY INTEGRATION & OUTREACH:

- Build strong partnerships with FMCG, Luxury, Media, and Advertising firms;

facilitate guest lectures, brand challenges, workshops, and internships;

ensure pedagogy remainsaligned with evolving industry practices and future skills ? Compensation As per UGC guidelines. Higher remuneration will be offered to deserving candidates based on profile and experience.

📌 Academic Lead, Branding and Advertising (Mumbai)
🏢 SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
📍 Mumbai