Resort Marketing Manager – Terrea & Isle by Wonderla
Location: Bengaluru
Reports To: VP - Marketing & Growth / GM - Terrea & Isle

About the Role
Terrea and Isle by Wonderla are premium hospitality brands that offer guests distinctive experiences rooted in comfort, nature and exceptional service.

We are looking for a commercially driven and creative Resort Marketing Manager to lead the marketing strategy for both brands. This role will be responsible for driving brand awareness, occupancy, direct bookings, F&B; revenue, weddings and events, partnerships and guest engagement through integrated marketing initiatives. The ideal candidate combines strong brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.

The ideal candidate combines strong brand thinking with commercial acumen and has experience marketing premium hospitality, travel or lifestyle brands.

Key Responsibilities

Brand Strategy & Planning
Develop annual marketing plans aligned with business and revenue objectives for Terrea and Isle by Wonderla
Build differentiated positioning and messaging for both brands while maintaining consistency across all customer touchpoints
Identify opportunities to strengthen brand awareness, consideration and guest preference
Conduct regular competitor and market analysis to identify emerging trends and opportunities

Business Growth & Revenue Generation
Drive occupancy and revenue across leisure stays, staycations, corporate offsites, weddings, celebrations and MICE
Increase direct bookings by working closely with the Digital Marketing team on website optimisation, CRM and performance marketing initiatives
Support ancillary revenue growth across restaurants, experiences and other resort offerings




Collaborate with Revenue Management and Sales teams to maximise commercial performance during both peak and lean periods

Campaign Management
Plan and execute integrated marketing campaigns across digital, social media, PR, influencer marketing, CRM, partnerships and offline channels
Develop seasonal campaigns, festive promotions and experience-led initiatives to drive awareness and bookings
Lead marketing support for new experiences, product launches and special events

Digital, OTA & Guest Journey
Work closely with the central Digital Marketing team to improve website traffic, conversion rates, ROAS and customer acquisition
Monitor OTA performance and collaborate with relevant stakeholders to optimise visibility, content and promotional opportunities while increasing the share of direct bookings
Continuously improve the guest journey across all digital touchpoints

Content, Social & Brand Storytelling
Build compelling storytelling around the unique experiences offered by both resorts
Plan content calendars in collaboration with the Social Media and Creative teams
Lead photoshoots, video productions and content creation to showcase the resorts, experiences and seasonal offerings
Identify and manage influencer collaborations that align with each brand's positioning

Partnerships & Experiences
Develop strategic partnerships with premium brands, travel platforms, wedding planners, corporate partners and lifestyle communities




Curate co-branded experiences and campaigns that enhance brand visibility and guest engagement
Support destination marketing initiatives to position both resorts as preferred hospitality destinations

PR & Reputation Management
Work with the PR team to secure media coverage and strengthen brand visibility.
Coordinate media visits, influencer stays and launch events
Monitor guest reviews and online reputation, working with Operations to enhance guest satisfaction and brand advocacy

Cross-functional Collaboration
Partner closely with Resort Operations, Sales, Revenue Management, Food & Beverage and the central Marketing teams to ensure seamless campaign execution
Act as the primary marketing stakeholder for both resorts and ensure alignment between business priorities and marketing initiatives

Marketing Operations
Manage the annual marketing budget for both resorts and ensure efficient utilisation of resources
Coordinate with agencies, production partners and external vendors to deliver campaigns on time and within budget
Track campaign performance and present regular business reviews with actionable insights and recommendations

Qualifications & Experience
Bachelor's or Master's degree in Marketing, Business Administration, Hospitality Management or a related field
4-6 years of experience in hospitality, luxury hotels, resorts, travel, lifestyle or premium consumer brands
Solid understanding of brand marketing, digital marketing, CRM and performance marketing
Experience managing integrated marketing campaigns across multiple channels
Strong commercial acumen with the ability to interpret data and translate insights into business actions
Excellent stakeholder management, communication and project management skills
Experience working with agencies, influencers and external partners

📌 Resort Marketing Manager (Bengaluru)
🏢 Wonderla Holidays
📍 Bengaluru